效果最佳的SEO推广公司章丘 | 谷歌推广竞价开户时间指南
效果最佳的SEO推广公司章丘 | 谷歌推广竞价开户时间指南
Best SEO Promotion Company in Zhangqiu | Google Ads Account Setup Timeline
Falabella电商母公司介绍
Introduction to Falabella E-commerce Parent Company
近年来，随着中国和拉美贸易的不断加深，中国品牌跨境出海的进程日渐加快，一个在智利，乃至拉美地区的零售行业影响力深远的企业：Falabella集团渐渐走进中国卖家的视野。
In recent years, with the deepening trade between China and Latin America, the process of Chinese brands going global has accelerated. Falabella Group, a retail giant with profound influence in Chile and throughout Latin America, has gradually come into the view of Chinese sellers.
根据福布斯的2021年的数据，Falabella集团是拉美最大的零售商之一，总部位于智利，含500+线下零售实体店，业务遍及拉美7个主要国家。曾连续5年入围道琼斯可持续发展国际指数，零售行业全球排名第5。
According to Forbes 2021 data, Falabella Group is one of Latin America's largest retailers, headquartered in Chile with 500+ physical stores across 7 major Latin American countries. It has been included in the Dow Jones Sustainability World Index for 5 consecutive years, ranking 5th globally in the retail industry.
一、发展历史
1. Development History
1889年：Salvatore Falabella在智利圣地亚哥的Ahumada街开了他的第一家裁缝店。
1889: Salvatore Falabella opened his first tailor shop on Ahumada Street in Santiago, Chile.
2022年：Falabella旗下Linio电商平台智利站点迁移合并至Falabella.com,Linio在中国市场品牌更名为Falabella平台，覆盖智利、秘鲁、墨西哥、哥伦比亚四大西语国家。
2022: Falabella merged Linio's Chilean site into Falabella.com, rebranding Linio in the Chinese market as Falabella Platform, covering four Spanish-speaking countries: Chile, Peru, Mexico and Colombia.
二、公司业务
2. Business Operations
Falabella集团以成为拉丁美洲线上和线下零售平台为愿景，业务囊括Falabella&Linio电商平台、Falabella Retail零售店、Mall Plaza购物中心、Tottus超级超市、Banco Falabella银行和Sodimac家装中心以及物流配送等线上和线下业务,形成了一个自给自足、相互促进的商业闭环。
With the vision of becoming Latin America's leading online and offline retail platform, Falabella Group's business includes Falabella&Linio e-commerce platforms, Falabella Retail stores, Mall Plaza shopping centers, Tottus supermarkets, Banco Falabella bank, Sodimac home improvement centers, and logistics distribution, forming a self-sufficient and mutually reinforcing business ecosystem.
三、面向中国卖家招商
3. Recruitment for Chinese Sellers
2022年11月8日,Falabella集团旗下电商平台Linio其Falabella.com完成合并，新平台的名称正式从Linio变为Falabella平台，并将直接以Falabella为主体招商，让中国卖家有机会直接入驻Falabella.com目前已开放的智利站点，为中国品牌出海保驾护航。
On November 8, 2022, Falabella Group completed the merger of its e-commerce platform Linio with Falabella.com. The new platform was officially renamed from Linio to Falabella Platform and will directly recruit merchants under the Falabella brand, giving Chinese sellers the opportunity to enter the currently open Chilean site of Falabella.com, providing support for Chinese brands going global.
