从TikTok小店到百万营收：英国女孩如何用胸部胶带打造爆款品牌
从TikTok小店到百万营收：英国女孩如何用胸部胶带打造爆款品牌
From TikTok Shop to Million-Dollar Revenue: How a British Girl Built a Booming Brand with Breast Tape
疫情催生新需求："No Bra"趋势下的创业机遇
Pandemic sparks new demand: Entrepreneurial opportunities in the "No Bra" trend
受三年疫情影响，随着"远程办公"的兴起及对身体舒适性的新关注，越来越多女性选择放弃胸罩，转而使用胸带。她们发现，长期佩戴胸罩对身体有限制且极不舒服，而胸带能提供更自然、自由的穿着体验。
During the three-year pandemic, with the rise of "remote work" and new focus on physical comfort, more women are opting to ditch bras for breast tapes. They've found that long-term bra wear can be restrictive and uncomfortable, while breast tapes offer a more natural and freeing experience.
27岁英国女孩Bethany Wainwright敏锐捕捉到这个商机，在2022年创立Boosted胸部胶带品牌。入驻TikTok Shop仅一年，就实现4次卖断货，日出单量达数百件的亮眼成绩。
27-year-old British girl Bethany Wainwright keenly spotted this opportunity, founding the Boosted breast tape brand in 2022. Within just one year of joining TikTok Shop, she achieved impressive results including selling out four times and daily orders reaching hundreds.
从个人需求到商业品牌
From Personal Need to Commercial Brand
Bethany从小就是"大胸女孩"，饱受穿衣困扰："多数胸托产品对大胸女孩体验不好"。一次偶然机会，她自制了一款胸部胶带，测试效果极佳。
Bethany had been a "big-breasted girl" since childhood, suffering from clothing difficulties: "Most breast support products don't work well for big-breasted girls." By chance, she created her own breast tape that worked exceptionally well.
受到澳大利亚品牌Booby Tape（年收千万美元）的启发，Bethany向奶奶借了500英镑创业。首批80卷产品2小时内售罄，验证了市场潜力。
Inspired by Australian brand Booby Tape (with annual revenue in the millions), Bethany borrowed £500 from her grandmother to start the business. The first batch of 80 rolls sold out within 2 hours, validating market potential.
TikTok营销策略：真实内容+达人带货
TikTok Marketing Strategy: Authentic Content + Influencer Marketing
Bethany将营销重心放在TikTok，因为："TikTok让我能够以更真实的方式传达品牌包容性理念"。她的策略包括：
Bethany focused her marketing on TikTok because: "TikTok allows me to convey the brand's inclusive philosophy in a more authentic way." Her strategy includes:
- 真人使用效果展示
- Real-person demonstration of effects
- 产品使用方法教学
- Product usage tutorials
- 87位英国本土KOC达人带货
- Collaboration with 87 local UK KOC influencers
数据显示，这种内容类型转化率极高。目前店铺总销量约1.43万件，销售额近百万人民币。
Data shows this content type has exceptionally high conversion rates. Current total store sales reach about 14,300 items, with revenue approaching one million RMB.
从卧室创业到专业团队
From Bedroom Startup to Professional Team
品牌成长远超Bethany预期：
Brand growth far exceeded Bethany's expectations:
| 时间 | Time | 里程碑 | Milestone |
|---|---|---|---|
| 2022年6月 | June 2022 | 品牌创立，卧室发货 | Brand founded, shipping from bedroom |
| 2022年黑五 | 2022 Black Friday | 单日首破300单 | First time exceeding 300 orders in one day |
| 2023年初 | Early 2023 | 租办公室，雇员工 | Rented office, hired staff |
| 2023年4月 | April 2023 | 单日400单致手机死机 | 400 orders in one day crashed phone |
如今，Boosted已成为TikTok Shop上一个成功的细分领域品牌案例，证明了个体创业者通过社交媒体实现商业成功的可能性。
Today, Boosted has become a successful niche brand case on TikTok Shop, proving the possibility for individual entrepreneurs to achieve business success through social media.
