零差评TikTok Shop到SHEIN出海：300+产业带卖家实现品牌全球化跃升
2023年，创业者王宇做出了人生关键抉择——出海。这位来自广东的外贸老将在谨慎考察多个平台后，最终选择与SHEIN携手，开启了品牌全球化新征程。
In 2023, entrepreneur Wang Yu made a pivotal decision - going global. After carefully evaluating multiple platforms, this veteran from Guangdong's foreign trade sector ultimately chose to partner with SHEIN, embarking on a new journey of brand globalization.
从华强北到全球市场：一个电子品牌的蜕变之路
From Huaqiangbei to Global Market: The Transformation of an Electronics Brand
2016年，王宇在陪同俄罗斯客户考察深圳电子产业带时发现商机，从知名品牌代理商转型创立自主快闪存储器品牌。经过多年国内市场的深耕，2023年月销售额突破830万元，成为全球用户喜爱的专业数码品牌。
In 2016, while accompanying Russian clients to inspect Shenzhen's electronics industrial belt, Wang Yu discovered business opportunities. He transitioned from being a well-known brand agent to establishing his own flash memory brand. After years of cultivating the domestic market, his monthly sales exceeded 8.3 million yuan in 2023, making it a professional digital brand beloved by global users.
SHEIN平台化战略：产业带卖家的出海加速器
SHEIN's Platform Strategy: An Accelerator for Industrial Belt Sellers Going Global
2023年9月，SHEIN推出"500城产业带出海计划"，通过数字化贸易和柔性供应链，为卖家提供生产、销售、品牌一体化赋能。目前已有20+省份300+城市产业带入驻，2023年GMV达450亿美元。
In September 2023, SHEIN launched the "500 Cities Industrial Belt Globalization Plan", providing integrated support for production, sales, and branding through digital trade and flexible supply chains. Currently, industrial belts from over 300 cities across 20+ provinces have joined, achieving a GMV of $45 billion in 2023.
全链路扶持：从质量检测到营销推广
End-to-End Support: From Quality Inspection to Marketing
SHEIN为卖家提供全流程护航：数字化质量检测体系确保产品安全合规；专业买手团队指导产品页面优化；联动海外社交媒体和KOL资源获取流量。福建晋江鞋厂通过SHEIN实现业务增长，义乌收纳用品卖家年销售额达560万美元。
SHEIN provides comprehensive support: digital quality inspection ensures product safety and compliance; professional buyer teams guide product page optimization; leverages overseas social media and KOL resources for traffic. A shoe factory in Jinjiang, Fujian achieved business growth through SHEIN, while a storage product seller in Yiwu reached annual sales of $5.6 million.
2024出海新机遇："希有引力"招商计划
2024 New Opportunities: "SHEIN Gravity" Investment Plan
2024年SHEIN启动"希有引力"全国产业带招商计划，仅6月就在广东、福建等13个城市开展20+场招商活动，覆盖家电、家装、玩具等品类。预计全年举办150+场出海赋能活动，投入超100亿构建全球服务生态。
In 2024, SHEIN launched the "SHEIN Gravity" National Industrial Belt Investment Plan. In June alone, it conducted 20+ investment events across 13 cities including Guangdong and Fujian, covering categories like home appliances, furniture, and toys. The plan includes 150+ globalization empowerment events annually with over 10 billion yuan investment to build a global service ecosystem.
产业带出海正当时，商务部等9部门近期发布政策支持"跨境电商+产业带"发展。在SHEIN这样的平台助力下，中国制造正从全球产业链参与者转变为品牌化发展的领跑者。
The time is ripe for industrial belt globalization. Recently, nine ministries including the Ministry of Commerce issued policies supporting the development of "cross-border e-commerce + industrial belts". With platforms like SHEIN, "Made in China" is transforming from global supply chain participants to leaders in brand development.
