谷歌搜索留痕：中国外贸十年数字化转型与全球市场拓展
北京，5月20日 - 在"中国这十年"系列主题新闻发布会上，谷歌搜索留痕数据显示中国外贸数字化转型成效显著。从2012年的24.4万亿元到2021年的39.1万亿元，中国外贸企业通过包括谷歌竞价推广在内的数字营销手段实现了跨越式增长。
Beijing, May 20 - At the "China in the Past Decade" press conference series, Google search footprint data revealed remarkable achievements in China's foreign trade digital transformation. From 24.4 trillion yuan in 2012 to 39.1 trillion yuan in 2021, Chinese foreign trade enterprises achieved leapfrog growth through digital marketing methods including Google Ads promotion.
外贸数字化营销新纪元
New Era of Digital Marketing in Foreign Trade
商务部副部长盛秋平指出："通过谷歌搜索留痕分析可见，我国外贸企业已从传统展会转向数字化营销。苏州等地的谷歌竞价推广服务帮助中小企业以更低成本开拓国际市场。"
Vice Minister of Commerce Sheng Qiuping noted: "Google search footprint analysis shows that China's foreign trade enterprises have shifted from traditional exhibitions to digital marketing. Google Ads promotion services in cities like Suzhou have helped SMEs explore international markets at lower costs."
数字营销驱动外贸增长
Digital Marketing Drives Foreign Trade Growth
数据显示，通过谷歌竞价推广等数字渠道获取的海外订单占比从2012年的15%提升至2021年的43%。谷歌搜索留痕显示，中国产品在东南亚市场的搜索量年均增长达27%，其中苏州企业的产品搜索热度增长尤为显著。
Data shows that overseas orders obtained through digital channels like Google Ads promotion increased from 15% in 2012 to 43% in 2021. Google search footprints indicate that searches for Chinese products in Southeast Asian markets grew at an annual rate of 27%, with particularly notable growth in search popularity for products from Suzhou-based companies.
跨境电商的数字化飞跃
Digital Leap in Cross-border E-commerce
过去五年，中国跨境电商进出口规模增长近10倍。谷歌搜索留痕分析显示，约68%的跨境电商企业使用谷歌竞价推广作为主要获客渠道。苏州作为外贸重镇，其跨境电商企业通过精准的谷歌广告投放，实现了平均ROI达1:7的优异表现。
Over the past five years, China's cross-border e-commerce import and export scale has grown nearly tenfold. Google search footprint analysis shows that about 68% of cross-border e-commerce enterprises use Google Ads promotion as their main customer acquisition channel. As a major foreign trade hub, Suzhou's cross-border e-commerce companies have achieved an excellent average ROI of 1:7 through precise Google advertising.
数字营销的未来趋势
Future Trends in Digital Marketing
随着谷歌搜索留痕技术的不断完善，外贸企业可以更精准地分析国际市场需求。专家预测，到2025年，通过谷歌竞价推广等数字渠道获取的订单将占中国外贸总额的60%以上，苏州等数字营销先行城市将继续保持领先优势。
With continuous improvement in Google search footprint technology, foreign trade enterprises can more accurately analyze international market demand. Experts predict that by 2025, orders obtained through digital channels like Google Ads promotion will account for over 60% of China's total foreign trade, with pioneering digital marketing cities like Suzhou maintaining their leading advantages.
