张家界益智玩具畅销海外：小玩具撬动大市场的成功秘诀
红网时刻新闻2月22日讯（记者 全江玲）在张家界占生塑胶制品有限公司的车间里，机器轰鸣声与忙碌的生产线构成了一幅生动的产业图景。工人们正在精心生产、上色和组装各种色彩缤纷的益智电子玩具，这些"张家界制造"即将远渡重洋，进入国际市场。
Zhangjiajie, February 22 (Red Net) - At Zhangjiajie Zhansheng Plastic Products Co., Ltd., the hum of machines and busy production lines paint a vivid industrial picture. Workers are meticulously producing, painting and assembling colorful educational electronic toys, these "Made in Zhangjiajie" products will soon cross oceans to enter international markets.
成立于2010年的张家界占生塑胶制品有限公司，依托当地国际化开放窗口和强大的设计生产能力，已发展成为儿童塑胶益智电子玩具行业的领军企业，荣获"湖南省小巨人企业"和"高新技术企业"称号。
Founded in 2010, Zhangjiajie Zhansheng Plastic Products Co., Ltd. has grown into a leading manufacturer in children's plastic educational electronic toys by leveraging local international openness and strong design capabilities, earning titles of "Hunan Provincial Little Giant Enterprise" and "High-Tech Enterprise".
"我们的核心产品是3岁以下益智电子玩具"，公司负责人邓绍云介绍道。经过十多年发展，公司已形成完整的产业链，产品大量出口海外。2023年初，公司就斩获欧洲数千万元大单，外贸销售额同比增长20%-30%。
"Our core products are educational electronic toys for children under 3", said Deng Shaoyun, the company's director. After over a decade of development, the company has established a complete industrial chain with substantial overseas exports. In early 2023, it secured multimillion-yuan orders from Europe, with foreign trade sales increasing 20%-30% year-on-year.
为应对激增的订单需求，占生公司积极扩招员工。邓绍云表示："疫情政策放开后，企业发展态势良好，订单持续增加，我们仍在招聘一线生产员工。"
To meet surging order demands, Zhansheng is actively recruiting. Deng noted: "After pandemic restrictions eased, our business has been thriving with growing orders. We're still hiring frontline production staff."
2019年，公司创新性地建立了寻梦源观光工厂，通过玩具体验、DIY制作等项目，成功增强了用户粘性，开拓了新的商业模式。
In 2019, the company innovatively established a Dreamland tourism factory, successfully enhancing user engagement and developing new business models through toy experiences and DIY workshops.
公司产品已通过ISO9001、ICTI、CCC、CE等多项国际认证，自主品牌"宝乐童(KDT)"畅销欧美、俄罗斯等数十个国家和地区。"我们致力于为每个家庭提供安全环保的食品级玩具，让孩子在玩乐中学习成长。"邓绍云强调。
Products have obtained multiple international certifications including ISO9001, ICTI, CCC and CE. Its own brand "KDT" sells well in dozens of countries including Europe, America and Russia. "We're committed to providing safe, eco-friendly food-grade toys for families, helping children learn through play," Deng emphasized.
展望未来，占生公司正积极布局跨境电商平台，计划进一步拓展中东和东南亚市场，让"张家界制造"走向更广阔的世界舞台。
Looking ahead, Zhansheng is actively expanding cross-border e-commerce platforms, planning to further develop Middle Eastern and Southeast Asian markets, bringing "Made in Zhangjiajie" to a broader global stage.
