松江优质英文网站建设与Google SEO优化指南 | 电商推广必备13个专业术语
松江优质英文网站建设与Google SEO优化指南 | 电商推广必备13个专业术语
Premium English Website Development in Songjiang & Google SEO Optimization | 13 Essential E-commerce Promotion Terms
在当今数字化时代，电商推广已成为企业成功的关键因素。无论是松江地区的英文网站建设，还是Google搜索引擎优化(SEO)，都需要掌握专业的推广术语。本文将为您详细介绍13个电商推广必备专有名词，特别适合跨境电商从业者学习。
In today's digital age,e-commerce promotion has become a key factor for business success. Whether it's English website development in Songjiang or Google search engine optimization (SEO), mastering professional promotion terminology is essential. This article will introduce 13 essential e-commerce promotion terms, especially suitable for cross-border e-commerce practitioners.
1. PPC (Pay Per Click) 按点击付费
PPC是一种在线广告模式，广告主只有在其广告被点击时才需要支付费用。常见的PPC平台包括Google AdWords和Facebook广告。
PPC is an online advertising model where advertisers only pay when their ads are clicked. Common PPC platforms include Google AdWords and Facebook ads.
2. CPC (Cost Per Click) 每次点击成本
CPC是衡量广告活动效率的关键指标，表示每次点击广告链接的费用。PPC是广告模式，CPC是计费指标。
CPC is a key metric for measuring advertising campaign efficiency, representing the cost per click on an ad link. PPC is the advertising model, CPC is the billing metric.
3. Click Rate 点击率
点击率=点击次数/展现次数×100%，反映广告的吸引力和用户兴趣程度。
Click Rate = (Clicks/Impressions)×100%, reflecting the attractiveness of the ad and user interest level.
4. SEM (Search Engine Marketing) 搜索引擎营销
SEM包括SEO和付费点击广告，旨在提高网站在搜索引擎中的可见性。
SEM includes SEO and paid click ads, aiming to improve website visibility in search engines.
5. SEO (Search Engine Optimization) 搜索引擎优化
通过优化网站提高在搜索引擎中的自然排名，增加曝光率和流量。
Improving a website's natural ranking in search engines through optimization to increase exposure and traffic.
6. EDM (Electronic Direct Marketing) 电子邮件营销
利用电子邮件与客户进行商业交流的低成本营销方式。
A low-cost marketing method using email to communicate commercially with customers.
7. AdWords Google广告服务
Google的在线广告服务，允许广告商在搜索结果页展示广告。
Google's online advertising service that allows advertisers to display ads on search results pages.
8-13. 其他重要术语 Other Important Terms
Banner: 网页横幅广告 | Web banner ads
Button: 按钮广告 | Button advertising
PR推广: 公关推广 | Public relations promotion
Advertorial: 社论式广告/软文 | Editorial-style ads/soft articles
DSP: 需求方平台广告 | Demand-Side Platform advertising
POP: 售点广告 | Point of Purchase advertising
掌握这些专业术语，将帮助您在松江英文网站建设和Google SEO优化过程中更加得心应手。如果您想了解更多电商知识，欢迎留言讨论！
Mastering these professional terms will help you become more proficient in English website development in Songjiang and Google SEO optimization. If you want to learn more about e-commerce knowledge, please leave a comment!
