谷歌留痕助力外贸推广：湘潭市贸促会"潭品出海"培训会详解谷歌竞价开通流程

谷歌留痕助力外贸推广：湘潭市贸促会"潭品出海"培训会详解谷歌竞价开通流程

Google Search Presence Boosts Foreign Trade: Xiangtan's "Local Products Going Global" Training Covers Google Ads Setup

6月16日，湘潭市贸促会举办的"潭品出海我来了"外贸新手培训会正式开班，重点讲解了包括谷歌留痕在内的数字营销技巧，以及谷歌竞价推广的开通流程，助力企业拓展国际市场。

June 16 - Xiangtan Trade Promotion Council launched the "Local Products Going Global" training program for foreign trade beginners, with special focus on Google search presence strategies and Google Ads setup process to help companies expand globally.

本次培训吸引了28家企业的50余名外贸人员参加，远超预期的30人规模。市贸促会特别聘请了8位国际商务专家作为导师，其中重点讲解了如何通过谷歌留痕技术提升企业国际能见度。

The training attracted over 50 participants from 28 companies, exceeding the expected 30 attendees. Eight international business experts were appointed as mentors, emphasizing techniques to enhance corporate visibility through Google search presence.

谷歌竞价推广开通流程详解：

Google Ads Setup Process Explained:

1. 创建Google Ads账户并完成验证

1. Create and verify Google Ads account

2. 设置广告系列目标（品牌认知、网站流量、转化等）

2. Set campaign objectives (brand awareness, website traffic, conversions, etc.)

3. 选择关键词并优化谷歌留痕

3. Select keywords and optimize Google search presence

4. 设置预算和出价策略

4. Set budget and bidding strategy

5. 创建广告文案并提交审核

5. Create ad copies and submit for review

湖南科技大学向志国副教授在培训中特别强调："外贸企业应善用谷歌留痕技术，通过优化网站内容和结构，配合谷歌竞价推广，实现国际市场的精准触达。"

Professor Xiang Zhiguo from Hunan University of Science and Technology emphasized: "Foreign trade companies should utilize Google search presence techniques, optimizing website content and structure alongside Google Ads for precise international market reach."

下午的实地观摩环节，学员们参观了湖南凯利特泵业有限公司和湘潭综保区跨境电商综合服务中心，学习这些企业如何通过谷歌留痕和数字营销工具开拓海外市场。

During the afternoon site visits, participants observed Hunan Kailite Pump Co., Ltd and Xiangtan Cross-border E-commerce Service Center to learn their Google search presence and digital marketing strategies for global expansion.

湘潭市贸促会表示，未来将继续通过"四个一"模式（一次培训、一次观摩、一个导师和一个平台），帮助企业掌握包括谷歌留痕优化在内的外贸数字营销技能，实现"潭品出海"战略目标。

Xiangtan Trade Promotion Council stated it will continue the "Four Ones" model (one training, one observation, one mentor, one platform) to help companies master digital marketing skills including Google search presence optimization, achieving the "Local Products Going Global" strategy.