谷歌推广新趋势：外贸企业建站前必知的AI内容革命
对于回头客多的跨境外贸企业来说，谷歌推广是否要先建站？ 随着AI内容革命的到来，谷歌的收录规则已经发生了根本性改变。
For foreign trade businesses with many repeat customers, should they build a website before Google Ads? With the advent of the AI content revolution, Google's indexing rules have undergone fundamental changes.
科技博客vincentschmalbach近期发布报告指出，谷歌现在默认不再索引新网站内容，转而采取更有选择性的收录策略。
According to a recent report by tech blog vincentschmalbach, Google no longer indexes new website content by default, instead adopting a more selective indexing strategy.
▶ 谷歌收录规则的演变
▶ Evolution of Google's Indexing Rules
10年前，新建WordPress博客几小时内就能被谷歌收录。而现在，谷歌已经放弃了"索引一切"的使命，变得更加挑剔。
10 years ago, a new WordPress blog could be indexed by Google within hours. Now, Google has abandoned its mission to "index everything" and become much more selective.
▶ AI内容革命带来的挑战
▶ Challenges Brought by the AI Content Revolution
自2018年OpenAI发布GPT-1以来，AI生成内容的质量已接近人类水平。"内容为王"的时代正在终结，谷歌面临着生存危机。
Since OpenAI released GPT-1 in 2018, the quality of AI-generated content has approached human level. The era of "content is king" is ending, and Google is facing an existential crisis.
▶ 谷歌的新收录标准
▶ Google's New Indexing Criteria
谷歌现在采用"默认不索引"原则，只有符合以下条件的内容才可能被收录：
Google now adopts a "default not to index" principle, and only content that meets the following conditions may be indexed:
- 内容极具独特性：需要真正新颖或填补索引空白
- Highly unique content: Must be truly novel or fill a gap in the index
- 认知权威：在细分领域具有高度权威性的网站
- Cognitive authority: Websites with high authority in niche fields
- 品牌知名度：知名品牌的内容更容易被收录
- Brand awareness: Content from well-known brands is more likely to be indexed
▶ 对外贸企业的启示
▶ Implications for Foreign Trade Businesses
对于想要通过谷歌推广获取海外客户的外贸企业来说：
For foreign trade businesses looking to acquire overseas customers through Google Ads:
1. 建站不再是第一步，应先建立品牌认知和权威性
1. Building a website is no longer the first step, brand awareness and authority should be established first
2. 内容策略需要转变，从追求数量转向追求独特价值
2. Content strategy needs to change, shifting from quantity to unique value
3. 重视E-A-T原则（专业性、权威性、可信性）
3. Emphasize E-A-T principles (Expertise, Authoritativeness, Trustworthiness)
在这个AI内容革命的时代，外贸企业需要重新思考数字营销策略，才能在谷歌的新规则下获得更好的推广效果。
In this era of AI content revolution, foreign trade businesses need to rethink their digital marketing strategies to achieve better promotion results under Google's new rules.
