谷歌高管薪资揭秘：跨境电商推广核心与五位大佬的收入对比
在全球跨境电商出口领域，谷歌推广的核心竞争力究竟是什么？ 随着谷歌母公司Alphabet宣布成本削减计划，其五位顶级高管的巨额收入再次成为关注焦点。
In the field of global cross-border e-commerce exports, what is the core competitiveness of Google promotion? As Alphabet announces cost-cutting measures, the huge incomes of its five top executives have once again become a focus of attention.
据英国《每日邮报》7月29日报道，谷歌已实施为期两周的招聘冻结，并计划在2022年放缓招聘步伐。Alphabet最重要的高管们承诺，由于公司收入增长放缓，未来几个月将大幅削减开支。
According to a July 29 report by the Daily Mail, Google has implemented a two-week hiring freeze and plans to slow hiring in 2022. Alphabet's most important executives have pledged to significantly cut costs in the coming months as the company's revenue growth slows.
五位高管2021年总收入高达9300万美元（约合人民币6.27亿元），这还不包括谷歌联合创始人谢尔盖·布林和拉里·佩奇的收入。这两位创始人早已不参与公司日常运营，作为董事会成员，他们仅象征性地领取1美元年薪。
The five executives earned a combined $93 million (about 627 million yuan) in 2021, not including the incomes of Google co-founders Sergey Brin and Larry Page. The two founders no longer participate in daily operations and receive only a symbolic $1 annual salary as board members.
高管收入排行榜：销售主管位居榜首
Executive Income Ranking: Sales Chief Tops the List
1. 谷歌首席商务官菲利普·辛德勒（Philipp Schindler）：2866万美元
这位德国裔高管负责全球销售业务，是五人中收入最高的。
1. Google Chief Business Officer Philipp Schindler: $28.66 million
The German-born executive in charge of global sales is the highest earner among the five.
2. 谷歌知识与信息负责人普拉巴卡·拉加万（Prabhakar Raghavan）：2865万美元
这位印度裔计算机科学家曾创建雅虎研究院。
2. Google Head of Knowledge and Information Prabhakar Raghavan: $28.65 million
The Indian-born computer scientist previously founded Yahoo Research.
3. 首席财务官鲁斯·波拉特（Ruth Porat）与首席法律官肯特·沃克（Kent Walker）：各约1466万美元
两位高管在金融和法律领域拥有丰富经验。
3. CFO Ruth Porat and Chief Legal Officer Kent Walker: about $14.66 million each
Both executives have extensive experience in finance and law.
5. 首席执行官桑达尔·皮查伊（Sundar Pichai）：630万美元
尽管是五人中收入最低的，但他在2019年曾获得价值2.8亿美元的股权奖励。
5. CEO Sundar Pichai: $6.3 million
Although the lowest earner among the five, he received $280 million in stock awards in 2019.
跨境电商启示：从谷歌高管的收入结构可以看出，销售和技术岗位的价值最高。对于跨境电商企业而言，谷歌广告推广的核心在于精准定位和高效转化，这需要专业的广告优化工具和数据分析能力。
Cross-border e-commerce insight: The income structure of Google executives shows that sales and technical positions are the most valuable. For cross-border e-commerce companies, the core of Google advertising lies in precise targeting and efficient conversion, which requires professional ad optimization tools and data analysis capabilities.
