谷歌SEO零基础教程：Google广告账户结构设置与操作界面详解
作为用户最多的快排代发服务提供商，我们深知Google广告账户结构对于广告效果的重要性。今天，我们将为您详细解析Google广告的三层组织结构：账户、广告系列和广告组。
As the most popular quick ranking service provider, we understand the importance of Google Ads account structure for advertising effectiveness. Today, we'll detail the three-tier structure: Account, Campaign, and Ad Group.
一、账户层级 (Account Level)
1. Account Level
经理账户(MCC账户)：
MCC(My Client Center)账户可管理多个单一账户，查看各账户的结算信息和数据。如需管理多个账户，必须创建MCC账户。
Manager Account(MCC):
The MCC account can manage multiple individual accounts and view billing information and data for each account. If you need to manage multiple accounts, you must create an MCC account.
单一账户：
每个单一账户都是独立的，拥有自己的登录凭证，确保安全性和唯一性。在此可设置广告系列、广告组和具体广告内容。
Individual Account:
Each individual account is independent with its own login credentials, ensuring security and uniqueness. Here you can set up campaigns, ad groups and specific ad content.
二、广告系列设置 (Campaign Settings)
2. Campaign Settings
以视频广告为例，广告系列设置包括：
Taking video ads as an example, campaign settings include:
- 广告系列名称：保持命名规则一致性
- Campaign Name: Maintain naming consistency
- 出价策略：视频广告默认选择目标每次观看费用
- Bidding Strategy: Default to target CPV for video ads
- 预算和日期：设置广告总预算和投放周期
- Budget & Dates: Set total budget and running period
- 多格式广告：让视频广告以多种形式展示，提高观看次数
- Multi-format Ads: Display video ads in multiple formats to increase views
三、广告组优化 (Ad Group Optimization)
3. Ad Group Optimization
受众群体设置：
可根据性别、年龄、收入、兴趣等自定义受众群体，也可设置排除对象。
启用受众群体拓展功能可覆盖更多相关受众，显著提升展示次数。
Audience Targeting:
Customize audiences by gender, age, income, interests, etc., and set exclusions.
Enabling audience expansion can reach more relevant audiences and significantly increase impressions.
内容定位：
通过关键词、主题和展示位置(特定频道或视频)精准定位广告展示位置。
Content Targeting:
Precisely target ad placements through keywords, topics and placements (specific channels or videos).
四、账户限制与扩展 (Account Limits & Expansion)
4. Account Limits & Expansion
每个账号限制：
- 广告系列 ≤ 10,000个
- 每个广告系列的广告组 ≤ 20,000个
- 智能购物广告系列 ≤ 100个
业务规模较大时，可开设多个单一账户进行管理。
Account limits:
- Campaigns ≤ 10,000
- Ad groups per campaign ≤ 20,000
- Smart Shopping campaigns ≤ 100
For larger businesses, consider managing multiple individual accounts.
