深圳眼镜产业:从制造基地到时尚王国的华丽蜕变
深圳 - 这座以科技创新闻名的城市,正在眼镜行业书写着新的传奇。行驶在龙岗大道横岗园山段,沿路的眼镜城、眼镜厂星罗棋布,见证着这个产业的蓬勃发展。
Shenzhen - This city famous for technological innovation is writing a new legend in the eyewear industry. Driving along Henggang Yuanshan section of Longgang Avenue, eyewear cities and factories dot the roadside, witnessing the vigorous development of this industry.
作为全国五大眼镜产业基地之一,深圳眼镜产业经过40多年发展,完成了从"眼镜厂"到"眼镜城",再到创建"全国时尚眼镜产业知名品牌示范区"的蝶变。数据显示,深圳眼镜产业年产量达1.25亿副,年产值超150亿元,出口占比80%以上,"承包"了全球一半以上的中高端眼镜。
As one of China's top five eyewear industry bases, after more than 40 years of development, Shenzhen's eyewear industry has completed its transformation from "eyewear factories" to "eyewear cities", and then to creating a "National Famous Brand Demonstration Zone for Fashion Eyewear Industry". Statistics show that Shenzhen's eyewear industry produces 125 million pairs annually with output value exceeding 15 billion yuan, with exports accounting for over 80%, "contracting" more than half of the world's mid-to-high-end glasses.
数字化成为当地眼镜产业持续升级的"关键一招"。来自全国各地的订单直达工厂,个性化数据变成条形码,搭配款式各异的镜框,在生产线上快速流动。经扫描读取,机器开始自动打磨定制镜片,实现高效"智造"。"一台机器一天能生产1000副。顾客当天下单,当天就能制成发货。"深圳市乐活电子商务有限公司CEO黄心仲介绍。
Digitalization has become the "key move" for the continuous upgrading of the local eyewear industry. Orders from all over the country go directly to factories, personalized data becomes barcodes, paired with various styles of frames, flowing quickly on production lines. After scanning and reading, machines start automatically grinding customized lenses to achieve efficient "intelligent manufacturing". "One machine can produce 1,000 pairs a day. Customers can place orders and receive their glasses on the same day," said Huang Xinzhong, CEO of Shenzhen Lohas E-commerce Co., Ltd.
眼镜是"鼻梁上的艺术""脸上的服饰",深圳眼镜设计资源丰富,全国领先。龙岗区聚集了高端眼镜设计师约200人,以原创设计推动创新发展。如今,深圳已拥有乐活、博士、柏琪、普莱斯、李白等国内知名眼镜品牌,推动生产制造向高端化、智能化、艺术化、科学化发展。
Eyewear is "art on the bridge of the nose" and "clothing on the face". Shenzhen has abundant eyewear design resources, leading the nation. Longgang District gathers about 200 high-end eyewear designers who promote innovative development through original designs. Today, Shenzhen has domestic well-known eyewear brands such as Lohas, Boshi, Baiqi, Price, and Libai, promoting manufacturing towards high-end, intelligent, artistic, and scientific development.
深圳市眼镜行业协会会长陈秋鹏表示:"未来,我们将进一步加强渠道建设和品牌建设,提升产品附加值,共同打造'深圳眼镜'这一名片。"
Chen Qiupeng, president of the Shenzhen Eyewear Industry Association, said: "In the future, we will further strengthen channel construction and brand building, enhance product added value, and jointly create the 'Shenzhen Eyewear' name card."
