Google推广终极指南：外贸客户跟进话术从入门到精通
Google推广终极指南：外贸客户跟进话术从入门到精通
The Ultimate Guide to Google Ads: From Beginner to Pro in Foreign Trade Follow-up Scripts
在当今数字化外贸时代，Google推广已成为获取海外客户的重要渠道。但仅仅获得询盘远远不够，专业的客户跟进话术才是转化关键。本文将为您揭秘如何通过Google竞价推广获取客户后，使用销冠级话术完成交易。
In today's digital foreign trade era, Google Ads has become a crucial channel for acquiring overseas clients. However, simply obtaining inquiries is not enough - professional follow-up scripts are the key to conversion. This article reveals how to use champion-level scripts to close deals after acquiring clients through Google Ads.
Google推广后的黄金24小时跟进策略
Golden 24-hour Follow-up Strategy After Google Ads
新手常见错误：发送通用型跟进邮件，缺乏针对性
Common beginner mistake: Sending generic follow-up emails lacking specificity
销冠做法：结合Google推广数据定制话术
Champion approach: Customizing scripts based on Google Ads data
- 提及客户点击的具体广告内容："I noticed you were interested in our [产品] from the Google ad"
- 分析客户在网站上的浏览行为："Our system shows you viewed [页面], would you like more details?"
- 设置明确的下一步行动："Shall we schedule a 15-minute call tomorrow to discuss your needs?"
Google竞价推广客户的有效跟进话术模板
Effective Follow-up Script Templates for Google Ads Clients
| 场景 Scenario | 中文话术 Chinese Script | 英文话术 English Script |
|---|---|---|
| 首次跟进 | 感谢您通过我们的Google广告了解产品，您对哪方面最感兴趣？ | Thank you for learning about our products through our Google ad. Which aspects interest you most? |
| 报价后跟进 | 我们的Google推广数据显示您再次访问了产品页，需要调整报价吗？ | Our Google Ads data shows you revisited the product page. Would you like an adjusted quote? |
| 长期未回复 | 我们通过Google推广优化了产品方案，或许能更好满足您的需求 | We've optimized our product solutions through Google Ads, which may better meet your needs |
Google推广数据分析驱动的精准跟进
Data-Driven Precise Follow-up with Google Ads Analytics
真正的Google推广高手会利用广告数据优化跟进策略：
True Google Ads masters utilize ad data to optimize follow-up strategies:
- 分析客户点击的关键词，判断其真实需求
- Analyze the keywords clients clicked to determine their real needs
- 追踪客户在网站的停留时间，针对性解决疑虑
- Track dwell time on website to address specific concerns
- 利用再营销列表，发送个性化跟进内容
- Use remarketing lists to send personalized follow-ups
终极建议：将您的Google竞价推广团队与销售团队紧密配合，共享数据，打造无缝的客户体验。
Ultimate advice: Closely align your Google Ads team with sales, sharing data to create seamless customer experiences.
