十年外贸经验分享：中国外贸为何能"承压前行"？谷歌竞价推广费用解析
中国外贸展现强劲韧性 | China's Foreign Trade Shows Strong Resilience
在2022年国务院新闻办举行的商务工作发布会上，商务部副部长郭婷婷表示，尽管面临多重挑战，中国外贸规模仍创下历史新高，货物进出口突破42.1万亿元，同比增长7.7%。特别值得注意的是，对东盟、欧盟和美国三大贸易伙伴的进出口分别实现了15%、5.6%和3.7%的增长。
At the 2022 press conference on commercial work held by the State Council Information Office, Vice Minister of Commerce Guo Tingting stated that despite multiple challenges, China's foreign trade volume reached a record high, with goods imports and exports exceeding 42.1 trillion yuan, a year-on-year increase of 7.7%. Particularly noteworthy is that trade with the three major trading partners - ASEAN, EU and the US - achieved growth of 15%, 5.6% and 3.7% respectively.
外贸结构持续优化 | Continuous Optimization of Trade Structure
数据显示，民营企业进出口增长12.9%，占比超过50%。新能源汽车等高科技产品出口快速增长，竞争新优势正在形成。服务贸易也保持12.9%的增速，达到5.98万亿元。
Data shows that import and export by private enterprises grew by 12.9%, accounting for more than 50%. Exports of high-tech products such as new energy vehicles grew rapidly, forming new competitive advantages. Service trade also maintained a growth rate of 12.9%, reaching 5.98 trillion yuan.
利用外资持续增长 | Sustained Growth in Foreign Investment
2022年实际使用外资1.2万亿元，按可比口径增长6.3%。制造业引资增长46.1%，高技术产业引资增长28.3%。德国、韩国、英国投资分别增长52.9%、64.2%和40.7%。
In 2022, actual utilized foreign investment reached 1.2 trillion yuan, an increase of 6.3% on a comparable basis. Investment in manufacturing grew by 46.1%, while high-tech industries saw a 28.3% increase. Investments from Germany, South Korea and the UK grew by 52.9%, 64.2% and 40.7% respectively.
数字营销助力外贸 | Digital Marketing Boosts Foreign Trade
对于十年以上的外贸企业，谷歌竞价推广(Goolge Ads)已成为获取海外客户的重要渠道。根据行业不同，每次点击费用(CPC)在$1-$10不等，建议企业设置每日预算$50-$500进行测试优化。
For foreign trade companies with over 10 years of experience, Google Ads has become an important channel for acquiring overseas customers. Depending on the industry, the cost per click (CPC) ranges from $1-$10. It is recommended that companies set a daily budget of $50-$500 for testing and optimization.
多边合作新突破 | New Breakthroughs in Multilateral Cooperation
中国正式启动加入数字经济伙伴关系协定(DEPA)谈判，区域全面经济伙伴关系协定(RCEP)实施效果显著，对RCEP其他成员进出口占外贸总额的30.8%。
China officially launched negotiations to join the Digital Economy Partnership Agreement (DEPA), and the Regional Comprehensive Economic Partnership (RCEP) has achieved remarkable results, with imports and exports to other RCEP members accounting for 30.8% of total foreign trade.
商务部表示，2023年将着力恢复和扩大消费，推动外贸稳规模优结构，更大力度吸引和利用外资，为全面建设社会主义现代化国家作出积极贡献。
The Ministry of Commerce stated that in 2023, it will focus on restoring and expanding consumption, promoting stable scale and optimized structure of foreign trade, and attracting and utilizing foreign investment with greater efforts, making positive contributions to building a modern socialist country in all respects.
