Google Ads广告搭建5大技巧：如何有效提高转化率
Google Ads广告是目前全球最先进、最受用户青睐的搜索引擎营销广告，B2B企业可以利用Google Ads获得更多订单，提高海外销售额。然而，不少外贸人在投放谷歌广告时，由于一些不好的习惯与不规范操作，导致资金浪费，投放效果差。
Google Ads is currently the world's most advanced and user-favorite search engine marketing platform. B2B enterprises can leverage Google Ads to secure more orders and boost overseas sales. However, many foreign trade professionals waste budgets and achieve poor results due to bad habits and non-standard operations in Google Ads campaigns.
01 记得带长尾词 | Use Long-Tail Keywords
确保广告活动得到更有针对性的流量转化的另一种方法是测试和添加长尾关键词。长尾关键词意味着更少的竞争和更高的转化机会，同时有助于降低成本。
Another way to ensure your ad campaign gets more targeted conversion traffic is to test and add long-tail keywords. Long-tail keywords mean less competition and higher conversion opportunities while helping reduce costs.
02 精准使用广泛匹配 | Smart Use of Broad Match
使用广泛匹配，只要搜索字词中包含你的关键字字词（顺序不限，也可包含其他字词），你的广告就有可能展示。为帮助投放相关匹配广告，这种匹配类型还会将客户的最近搜索活动考虑在内。
With broad match, your ad may show when the search query contains your keyword terms (in any order, and may include other words). To help deliver relevant ads, this match type also considers the user's recent search activity.
03 多使用词组匹配 | Leverage Phrase Match
词组匹配就像广泛匹配，但有更紧密的焦点。比如：它可以消除与网球鞋批发无关的情况，限制你的广告只显示在查询中包含了你的确切短语。
Phrase match is like broad match but with tighter focus. For example, it can eliminate irrelevant cases like tennis shoe wholesale, restricting your ads to show only when queries contain your exact phrase.
04 有节制地使用精确匹配 | Use Exact Match Judiciously
针对Adwords的目标类型——完全匹配。如果销售的是批发男鞋，而不是别的，你需要瞄准"男士鞋子制造商"而不是"男士网球鞋"。
For AdWords targeting types - exact match. If you sell wholesale men's shoes and nothing else, you need to target "men's shoe manufacturer" rather than "men's tennis shoes".
05 使用否定关键词 | Utilize Negative Keywords
否定关键词是谷歌广告中最强大的元素之一。虽然经常被新手忽略，但它的确可以确保你排除与产品和所在利基市场无关的搜索者。
Negative keywords are one of the most powerful elements in Google Ads. Although often overlooked by beginners, they can effectively exclude searchers unrelated to your products and niche market.
关注易歌科技，获取更多谷歌实操技巧 | Follow Yige Tech for More Google Ads Practical Tips
