最佳用户体验的SEO排名优化与外贸客户沟通技巧

最佳用户体验的SEO排名优化与外贸客户沟通技巧

Best User Experience SEO Ranking Optimization and Foreign Trade Customer Communication Skills

作为业务员，最重要的就是把产品卖出去，吸引外贸客户的兴趣才是关键。通过谷歌广告竞价推广和无数外贸客户交流后，我们总结出以下经验：

As a salesperson, the most important thing is to sell products, and the key is to attract the interest of foreign trade customers. After Google Ads bidding promotion and countless foreign trade customer communications, we have summarized the following experience:

01. 开场白 | Opening Remarks
开场白没有万能公式，需要因时因地因人而异。见到外贸客户后，应该围绕主题展开交流，目的是让客户了解我们的特点。
There is no universal formula for opening remarks, it needs to vary according to time, place and person. After meeting foreign trade customers, you should focus on the theme to communicate, the purpose is to let customers understand our characteristics.

02. 真诚与套路 | Sincerity and Routine
与人交流最重要的一点就是少一点套路，多一点真诚。尽管公司教了你很多技巧，但保持基本礼貌即可，太礼貌反而让人不适。
The most important thing in communication is less routine and more sincerity. Although the company teaches you many skills, just maintain basic politeness, being too polite can make people uncomfortable.

03. 需求 | Needs
销售就是满足需求的活。在销售满天飞的今天，给客户一个不挂你电话、不烦你笑脸、继续听你介绍的理由。
Sales is about meeting needs. In today's world full of sales, give customers a reason not to hang up your phone, not to be annoyed by your professional smile, and to continue listening to your introduction.

04. 找到共同话题 | Find Common Topics
不要光谈业务，可以聊聊客户的家庭、孩子、经历、爱好等话题，找到共同点才能深入交流。父母对孩子通常是个不错的切入点。
Don't just talk about business, you can chat about customers' families, children, experiences, hobbies and other topics. Finding common ground can lead to deeper communication. Parents' children are usually a good entry point.

05. 客户分类 | Customer Classification
把客户分为A、B、C三类：
Classify customers into A, B, and C categories:
- A类：成交可能>60%，每周联系2次以上
- A: Probability of transaction >60%, contact more than twice a week
- B类：知道有需求但未选定供应商，1-2周联系一次
- B: Know there is demand but haven't selected a supplier, contact once every 1-2 weeks
- C类：对产品感兴趣但无购买计划，每月适当沟通
- C: Interested in products but no purchase plan, communicate appropriately every month

06. 二次跟进 | Second Follow-up
通过上次聊天了解客户情况，再次会面时要有针对性准备资料和话题，最好能送上应景礼物（如针对孩子的），更容易开展愉快聊天。
Understand the customer's situation through the last chat, and prepare targeted materials and topics for the next meeting. It's better to give appropriate gifts (such as for children), which makes it easier to have a pleasant chat.

07. 主动关心客户 | Take Initiative to Care for Customers
吸引谈话的点包括客户行业的成功案例、商业趋势等话题。主动关心客户，自然渐渐进入主题。
Topics to attract conversation include success stories in the customer's industry, business trends, etc. Take the initiative to care for customers, and naturally gradually get to the point.

08. 勤学苦练，训练口才 | Study Hard and Practice Eloquence
多与人交流，多总结口才技巧经验，才能总结出适合自己的方法，将销售口才发挥到极致。
Communicate more with people, summarize more eloquence skills experience, in order to summarize methods suitable for yourself and maximize sales eloquence.

09. 注意说话语速 | Pay Attention to Speaking Speed
语速过快会让客户心烦意乱。掌握好语速，不给客户造成交流压力。
Speaking too fast will make customers upset. Master the speed of speech and don't put pressure on customers in communication.

10. 突出商品优势 | Highlight Product Advantages
用突出商品优势来吸引客户。商品优势就是相较于同类产品在价格和性能上的有利之处。
Use product advantages to attract customers. Product advantages are the favorable aspects in price and performance compared with similar products.

11. 以退为进 | Retreat in Order to Advance
面对犹豫的客户不可急于求成，喋喋不休会造成压力。学会以退为进，给客户选择空间。
Don't rush for quick results when facing hesitant customers, and being talkative will cause pressure. Learn to retreat in order to advance and give customers choice.

12. 挖掘潜藏需求点 | Explore Hidden Needs
除了明面需求点，还可深入思考客户其他可能潜藏的需求点，针对性地讲解。
In addition to obvious needs, you can also think deeply about other possible hidden needs of customers and explain them pertinently.

13. 不卑不亢 | Neither Humble Nor Pushy
面对客户拒绝时不能丧失信心，要不卑不亢。即便不能成交，客户至少会高看你一眼。
Don't lose confidence when facing customer rejection, be neither humble nor pushy. Even if the deal cannot be closed, the customer will at least look up to you.

14. 思路清晰 | Clear Thinking
沟通中首先要思路清晰，对产品讲解和客户需求点有把握，客户会觉得你很专业。
First of all, you must have clear thinking in communication, and have a grasp of product explanation and customer needs. Customers will think you are very professional.

15. 售后服务 | After-sales Service
销售完成后不是结束，而是继续。让客户感受你的服务，做得好会带来更多客户。
After the sale is completed, it is not the end, but continues. Let customers feel your service, and doing well will bring more customers.

来源：外贸牛研究所 | Source: Foreign Trade Bull Research Institute
关注公众号PayTrades了解更多外贸出口资讯 | Follow the official account PayTrades to learn more about foreign trade export information