从"丑拖鞋"到年销3000万：福建6人小公司的跨境电商传奇
2021年，英语不好的刘世奇靠着翻译软件，与加拿大客户从晚上七点聊到第二天早上九点，最终谈成了200双定制拖鞋的订单。这位客户后来成为他重要的客户之一。当时公司只有他一个人，采用"397"工作制——下午3点上班，早上9点下班，每天工作18小时。
In 2021, Liu Shiqi, who was not fluent in English, relied on translation software to negotiate with a Canadian client from 7 pm to 9 am the next morning, eventually securing an order for 200 pairs of customized slippers. This client later became one of his most important customers. At that time, the company consisted only of him, working on a "397" schedule - starting at 3 pm and finishing at 9 am the next day, working 18 hours daily.
产业带优势：泉州拥有4000多家鞋业企业，年产值超300亿元。刘世奇充分利用当地供应链优势，但初期面临产品杂乱、定位不清等问题。
Industrial Belt Advantage: Quanzhou has over 4,000 footwear enterprises with an annual output value exceeding 30 billion yuan. Liu Shiqi fully utilized local supply chain advantages but initially faced issues like product clutter and unclear positioning.
2023年转型：刘世奇聚焦设计夸张的"丑拖鞋"，针对美国市场研发产品。这种国内不被看好的设计，在美国成为"潮经济"。目前公司6人团队，130款产品，年销售额超3000万元，毛利率高达92%。
2023 Transformation: Liu Shiqi focused on exaggeratedly designed "ugly slippers", developing products for the American market. This domestically unappreciated design became a "trend economy" in the US. Currently, the 6-person team offers 130 product varieties with annual sales exceeding 30 million yuan and a gross margin as high as 92%.
创业故事：2020年土木工程专业毕业的刘世奇，偶然发现跨境电商机会。2021年在泉州创业，从1688进货，每双鞋只赚5元也做。疫情后市场竞争加剧，促使他寻找差异化路线。
Entrepreneurial Story: Liu Shiqi, who graduated in civil engineering in 2020, accidentally discovered cross-border e-commerce opportunities. He started his business in Quanzhou in 2021, sourcing from 1688, willing to earn just 5 yuan per pair. Post-pandemic market competition intensified, prompting him to find differentiated strategies.
市场洞察：研究美国消费者喜好，借鉴头部企业设计理念，从时尚杂志提取流行元素。一双"丑拖鞋"售价达145美元，超过阿迪达斯运动鞋价格。
Market Insight: Studying American consumer preferences, borrowing design concepts from leading companies, and extracting fashion elements from magazines. One pair of "ugly slippers" sells for up to $145, exceeding the price of Adidas sneakers.
服务致胜：曾用14小时真诚沟通拿下首单；通过解剖拖鞋展示材质差异赢得10万双大单。建立"超出预期的增值服务"体系，客户复购率高。
Winning Through Service: Secured the first order through 14 hours of sincere communication; won a 100,000-pair bulk order by dissecting slippers to show material differences. Established a "value-added service beyond expectations" system with high customer repurchase rates.
AI赋能：2023年引入AI后，产品设计周期从1个月缩短至2天；业务员订单转化率从9.96%提升至21.67%；广告投放ROI提升2.4倍。
AI Empowerment: After introducing AI in 2023, product design cycle shortened from 1 month to 2 days; sales order conversion rate increased from 9.96% to 21.67%; advertising ROI improved by 2.4 times.
未来规划：2025年目标5000万元销售额，拓展欧洲市场。刘世奇认为："AI只是提效工具，核心竞争力仍在团队、供应链和管理。"
Future Plans: Targeting 50 million yuan sales by 2025, expanding into European markets. Liu Shiqi believes: "AI is just an efficiency tool, core competitiveness still lies in team, supply chain and management."
