2022年中国玩具出口持续增长：RCEP市场表现强劲
根据中国玩具和婴童用品协会最新发布的《2023中国玩具和婴童用品行业发展白皮书》，2022年中国玩具行业呈现稳健发展态势，出口市场表现尤为亮眼。
出口数据亮点：
• 2022年中国玩具（不含游戏）出口额达483.6亿美元，同比增长5.6%
• 对RCEP成员国出口额达118.1亿美元，同比大幅增长36.1%
• 儿童推车出口额16.7亿美元，同比增长12.5%
• 美国仍是最大出口目的地，出口额同比增长12.0%
• 对RCEP成员国儿童推车出口额2.7亿美元，同比增长37.2%
Key Export Highlights:
• China's toy exports (excluding games) reached $48.36 billion in 2022, up 5.6% year-on-year
• Exports to RCEP member countries totaled $11.81 billion, a significant increase of 36.1%
• Stroller exports amounted to $1.67 billion, growing 12.5%
• The U.S. remained the top export destination with 12.0% growth
• Stroller exports to RCEP countries reached $270 million, up 37.2%
国内市场表现：
• 玩具零售总额883.1亿元，同比增长3.3%
• 奶瓶零售总额66.5亿元，同比增长1.1%
• 儿童推车零售总额147.8亿元，同比增长1.9%
Domestic Market Performance:
• Total toy retail sales reached 88.31 billion yuan, up 3.3%
• Baby bottle sales totaled 6.65 billion yuan, increasing 1.1%
• Stroller sales amounted to 14.78 billion yuan, growing 1.9%
行业专家指出，消费升级趋势明显，高客单价产品销售增长显著。RCEP政策红利持续释放，为玩具出口创造了新的增长空间。
Industry experts note that consumption upgrading trends are evident, with significant growth in high-unit-price products. The continued benefits of RCEP policies have created new growth opportunities for toy exports.
