TikTok Shop秋季大促GMV暴涨124%：跨境电商旺季备战指南
近日，TikTok Shop秋季大促活动圆满落幕，美区GMV同比暴涨124%，再次证明了其作为内容电商平台的巨大潜力。
Recently, TikTok Shop's fall promotion campaign successfully concluded, with U.S. GMV surging 124% year-over-year, once again demonstrating its tremendous potential as a content e-commerce platform.
商家自运营模式表现亮眼
Outstanding Performance of Merchant Self-Operation Model
在秋季大促期间，内容场引领自运营爆发：
- 单日GMV增长144%
- 直播GMV增长133%
During the fall promotion, content-driven self-operation model achieved remarkable results:
- Daily GMV increased by 144%
- Live streaming GMV grew by 133%
全托管模式创历史新高
Fully Managed Model Hits Record High
全托管模式同样取得突破性进展：
- 整体GMV增长166%
- 订单量增长144%
- 议价商品GMV增长140%
The fully managed model also achieved breakthrough results:
- Overall GMV increased by 166%
- Order volume grew by 144%
- Negotiated product GMV rose by 140%
热销品类分析
Best-Selling Categories Analysis
季节性热销品：
- 高腰收腹紧身裤
- 腰宽腿华夫格工作裤
- 女士连帽外套
- 男士毛绒连帽衫
Seasonal best-sellers:
- High-waisted shaping leggings
- Wide-leg waffle work pants
- Women's hooded jackets
- Men's fleece hoodies
创新产品表现突出：
- 多功能汽车LED警示灯
- 电动磁力搅拌咖啡杯
- 日落投影仪
Innovative products performed exceptionally:
- Multi-functional car LED warning lights
- Electric magnetic stirring coffee cups
- Sunset projectors
跨境电商旺季备战建议
Preparation Tips for Cross-Border E-Commerce Peak Season
随着万圣节、感恩节、黑色星期五和圣诞节等节日的临近，跨境电商将迎来全年最重要的销售旺季。建议卖家：
- 提前规划仓储物流
- 优化大促运营策略
- 关注节日主题商品
- 加强内容营销力度
With Halloween, Thanksgiving, Black Friday and Christmas approaching, cross-border e-commerce is about to enter its most important sales season of the year. Sellers are advised to:
- Plan warehouse logistics in advance
- Optimize promotion strategies
- Focus on holiday-themed products
- Strengthen content marketing efforts
