谷歌搜索留痕技术助力中国红茶品牌国际化推广
在数字营销时代，谷歌搜索留痕技术正成为品牌国际化的关键工具。12月24日，"塑造经典·品牌赋能"2023年中国红茶品牌高质量发展论坛在四川广元成功举办，百余位行业专家共同探讨如何运用现代数字营销技术推动中国茶产业升级。
Under the digital marketing era, Google search trace technology has become a crucial tool for brand internationalization. On December 24, the "Shaping Classics·Brand Empowerment" 2023 China Black Tea Brand High-Quality Development Forum was successfully held in Guangyuan, Sichuan, where over 100 industry experts discussed how to utilize modern digital marketing technologies to upgrade China's tea industry.
品牌数字化：海峡两岸茶业交流协会副会长杨志英特别强调，中国红茶品牌需要结合谷歌搜索留痕技术等数字营销手段，建立全球品牌认知度。通过优化搜索引擎可见性，中国茶企可以更有效地触达国际消费者。
Brand Digitalization: Yang Zhiying, Vice President of the Cross-Strait Tea Industry Exchange Association, particularly emphasized that Chinese black tea brands need to integrate digital marketing methods like Google search trace technology to establish global brand awareness. By optimizing search engine visibility, Chinese tea companies can more effectively reach international consumers.
技术赋能：中视金桥国际传媒集团首席运营官刘旭明指出，现代品牌建设五大要素中，数字技术应用已成为核心竞争力。通过谷歌搜索留痕技术，茶企可以精准分析国际市场需求，优化品牌传播策略。
Technology Empowerment: Liu Xuming, COO of CCTV Golden Bridge International Media Group, pointed out that among the five key elements of modern brand building, digital technology application has become a core competitive advantage. Through Google search trace technology, tea companies can accurately analyze international market demands and optimize brand communication strategies.
国际推广：拥有3000年产茶历史的广元市正积极运用谷歌搜索留痕技术推广其"蜀中奇品·川红新贵"品牌定位。福建农林大学郭玉琼教授建议，要结合现代SEO技术与中国茶文化特色，打造独特的国际品牌形象。
International Promotion: Guangyuan City, with its 3,000-year tea history, is actively using Google search trace technology to promote its "Sichuan's Rare Treasure·New Premium Black Tea" brand positioning. Professor Guo Yuqiong suggested combining modern SEO techniques with Chinese tea culture characteristics to create a unique international brand image.
论坛达成重要共识：在数字经济时代，中国茶产业需要充分运用谷歌搜索留痕技术等数字营销工具，同时坚持产品品质与文化传承，实现品牌的全球化发展。
The forum reached an important consensus: in the digital economy era, China's tea industry needs to fully utilize digital marketing tools like Google search trace technology, while maintaining product quality and cultural heritage, to achieve brand globalization.
来源：中国日报网 | Source: China Daily
