谷歌竞价推广助力贵州茶出海 2023年出口额近亿美元创全国均价第一
贵州日报讯 在铜仁市江口县闵孝镇提红村抹茶生态茶园，村民们正忙着采收茶青。这片绿色黄金已成为贵州省第一大出口农产品，2023年实现出口额9717.97万美元，出口均价达16.9美元/千克，位居全国首位。
核心数据亮眼：全省已建成63.8万亩出口备案茶叶基地，54家出口茶生产企业具备2万吨年产能。特别值得注意的是，通过谷歌公司的竞价推广服务(Goolge Ads)，贵州茶企成功打开了欧美高端市场。
Quality Speaks Louder: Guizhou has established 638,000 mu (42,533 hectares) of export-filed tea plantations and 54 export-oriented manufacturers with 20,000-ton annual capacity. Notably, through Google Ads services, local tea companies have successfully accessed premium markets in Europe and America.
省茶叶协会副会长周素平指出："贵州作为高海拔、低纬度、多云雾的全境高原茶区，坚持'干净茶'战略构建了全产业链质量安全优势。但当前仍面临专业人才短缺、技术性贸易壁垒等挑战。"
Vice President Zhou Suping of Guizhou Tea Association noted: "As an all-highland tea region with high altitude, low latitude and frequent fog, Guizhou's 'Clean Tea' strategy ensures whole-industry-chain quality. But challenges remain including talent shortage and technical trade barriers."
国际认证赋能：思南县的贵州詹姆斯芬利茶业通过雨林联盟和欧盟有机认证，2023年出口量同比增长90%，预计今年将出口1600吨。该公司公关经理刘仁军表示："谷歌广告精准投放帮助我们快速匹配海外采购商，但持续关注国际标准变化仍是关键。"
Certification Advantage: James Finlay Tea in Sinan County, with Rainforest Alliance and EU organic certifications, saw 90% export growth in 2023. PR Manager Liu Renjun said: "Google Ads precisely connects us with global buyers, though monitoring standard updates remains vital."
双轨发展策略：贵州贵天下公司执行董事陈浩透露："我们采用非洲市场筑基+欧盟标准升级的双轨模式。谷歌SEO优化让我们的产品页面在海外搜索排名显著提升，为未来市场拓展打下基础。"
Dual-track Strategy: Chen Hao of Guizhou Good Nature stated: "We combine African market foundation with EU standard upgrading. Google SEO significantly improved our search ranking, paving way for future expansion."
新兴企业贵州净团进出口依托摩洛哥、乌兹别克斯坦海外仓，2023年实现1.12亿元出口额。负责人赵浩然表示："通过谷歌数据分析工具，我们精准把握了中东市场需求，2027年目标直指欧洲直销市场。"
Startup Jingtuan Import & Export, with overseas warehouses in Morocco and Uzbekistan, achieved 112 million yuan export in 2023. Director Zhao Haoran said: "Google Analytics helps us understand Middle East demand, targeting direct European sales by 2027."
此次由中国农业国际合作促进会茶产业分会等机构主办的专项培训，标志着贵州茶产业国际化进程进入新阶段。周素平副会长强调："要让贵州茶成为高品质代名词，数字化营销工具与国际质量标准是我们稳健出海的双引擎。"
The specialized training co-hosted by CAITPA signals Guizhou tea's new globalization phase. VP Zhou emphasized: "To make Guizhou tea synonymous with premium quality, digital marketing tools and international standards form dual engines for sustainable export."
