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随着天猫国际平台的快速发展与日益壮大，越来越多的国内卖家开始关注并考虑入驻该平台，以拓展海外市场或满足国内消费者对海外商品的需求。然而，天猫国际作为阿里巴巴旗下的跨境电商平台，其入驻条件与要求相较于天猫商城有所不同。
With the rapid development and expansion of Tmall Global, an increasing number of domestic sellers are considering joining the platform to expand into overseas markets or meet domestic consumers' demand for foreign products. However, as Alibaba's cross-border e-commerce platform, Tmall Global has different entry requirements compared to Tmall.
一、国内卖家能否入驻天猫国际平台
1. Can Domestic Sellers Join Tmall Global?
天猫国际平台主要面向海外品牌与商家，要求其入驻商家必须拥有海外公司实体及海外零售资质。然而，这并不意味着国内卖家完全无法入驻。在特定条件下，国内卖家可以通过注册海外公司、获取海外零售资质等方式，满足天猫国际的入驻要求。因此，国内卖家在符合一定条件的前提下，是可以入驻天猫国际平台的。
Tmall Global primarily targets overseas brands and merchants, requiring them to have an overseas company entity and retail qualifications. However, this doesn't mean domestic sellers cannot join at all. Under specific conditions, domestic sellers can meet Tmall Global's requirements by registering an overseas company and obtaining overseas retail qualifications. Therefore, domestic sellers can join Tmall Global if they meet certain conditions.
二、天猫国际入驻要求介绍
2. Tmall Global Entry Requirements
基本条件
商家需拥有海外公司实体，具备海外零售资质。
商家需提供品牌方出具的授权书或完整的商品进货凭证，确保商品来源合法。
Basic Requirements
Merchants must have an overseas company entity with retail qualifications.
Merchants need to provide authorization letters from the brand owner or complete product purchase certificates to ensure legal product sources.
优先录取条件
海外知名实体卖场或B2C网站，以及未进入中国市场的海外知名品牌，将享有优先入驻权。
Priority Admission Conditions
Well-known overseas physical stores or B2C websites, as well as overseas famous brands that haven't entered the Chinese market, will have priority admission rights.
三、天猫国际开店的具体要求
3. Specific Requirements for Opening a Tmall Global Store
卖场型天猫旗舰店
商家需拥有海外注册满1年以上的35类目商标原件。
提供当地知名实体零售店或B2C网站的证明，如实体店照片或网站链接。
如申请入驻公司为品牌授权方，需提供商标权利人出具的独占授权书，且只限一级授权。
Marketplace-Type Tmall Flagship Store
Merchants must have an original trademark registered overseas for over 1 year in category 35.
Provide proof of well-known local physical retail stores or B2C websites, such as store photos or website links.
If the applying company is a brand authorizer, an exclusive authorization letter from the trademark owner is required, limited to first-level authorization only.
品牌旗舰店
商家需拥有海外注册满1年以上的品牌商标R原件，且该品牌在海外有零售经营。
如申请入驻公司为品牌授权方，同样需提供商标权利人出具的独占授权书。
优先邀请在海淘热销的品牌入驻，如该品牌已在天猫开店，需提供品牌方确认文件。
Brand Flagship Store
Merchants must possess an original R trademark registered overseas for over 1 year, with retail operations abroad.
If the applying company is a brand authorizer, an exclusive authorization letter from the trademark owner is also required.
Priority is given to popular cross-border shopping brands. If the brand already has a Tmall store, brand confirmation documents are needed.
专营店
商家需就所售商品提供品牌方销售授权，或从品牌方开始完整的品牌授权链路证明。
如店铺跨类目经营，需遵循天猫国际允许跨类目经营的商品列表。
Specialty Store
Merchants must provide brand sales authorization for sold products or complete brand authorization chain proof starting from the brand owner.
For cross-category operations, merchants must follow Tmall Global's approved cross-category product list.
（本文内容根据网络资料整理，出于传递更多信息之目的，不代表连连国际赞同其观点和立场）
(This content is compiled from online sources for informational purposes only and does not represent LianLian Global's endorsement of these views.)
