权威SEO推广招聘泉州/苏州 谷歌竞价推广效果分析
激流更需勇进！看国内口罩制造龙头如何打开国际市场知名度
Riding the Waves: How China's Mask Manufacturing Leader Expands Global Market Awareness
作为国内市场占有率为35%的呼吸防护用品研发制造龙头企业，建德市朝美日化有限公司迅速响应新型冠状病毒肺炎疫情肆虐的市场需求。
As a leading enterprise with 35% domestic market share in respiratory protective equipment R&D and manufacturing, Chaomei Daily Chemical Co., Ltd. of Jiande quickly responded to the market demand during the COVID-19 pandemic.
企业背景
Company Background
建德市朝美日化有限公司，成立于1990年，前身为中国科学院朝美实业公司，目前公司产品主要有：工业职业防护口罩系列、医用防护口罩系列、民用PM2.5防护口罩系列等。
Founded in 1990 as the predecessor of the Chinese Academy of Sciences Chaomei Industrial Company, the company's main products include: industrial occupational protective masks series, medical protective masks series, and civilian PM2.5 protective masks series.
市场竞争分析
Market Competition Analysis
据企查查数据显示，2020年口罩企业注册量比历年数据总和还多，相当于平均每3分钟就新增一家口罩企业。
According to Qichacha data, the number of mask company registrations in 2020 exceeded the sum of previous years, equivalent to one new mask company every 3 minutes on average.
SEO营销策略
SEO Marketing Strategy
朝美负责人林焰伟从父亲手中接过公司，十分重视企业管理，拓宽品牌渠道，使公司实现了从小作坊到现代企业的跨越。
Lin Yanwei, the head of Chaomei who took over the company from his father, attaches great importance to enterprise management and brand channel expansion, enabling the company to transform from a small workshop to a modern enterprise.
独立站建设
Independent Website Construction
区别于第三方平台的展示作用，独立站打造的是私域流量，需要对网站进行一个明确的定位，并在推广关键词的选择上，有明确的策略与方向。
Different from the display function of third-party platforms, independent websites create private traffic, requiring clear positioning and strategic keyword selection for promotion.
谷歌SEO效果
Google SEO Results
在经过9个多月的优化后，朝美利用谷歌SEO带来的变化不仅是订单的增长，还有海外线上市场影响力的倍增！
After more than 9 months of optimization, the changes brought by Google SEO to Chaomei include not only order growth but also a multiplication of overseas online market influence!
多语言营销
Multilingual Marketing
朝美的海外独立站建设使用了109种语言的全球布局，让小语种推广根植于企业全球营销的根基之中。
Chaomei's overseas independent website construction adopts a global layout with 109 languages, embedding minority language promotion into the foundation of global marketing.
主动获客策略
Active Customer Acquisition Strategy
外贸企业在被动式等待客户之后，懂得建立外贸营销型独立站，培养企业的品牌溢价空间，进行优化推广，建立线上营销体系闭环。
After passively waiting for customers, foreign trade enterprises should establish marketing-oriented independent websites, cultivate brand premium space, optimize promotion, and build a closed-loop online marketing system.
危机应对启示
Crisis Response Insights
未雨绸缪，居安而思危，应该是对未来有所布局，这样在危机来临的时候，才能化险为夷。
Being prepared and thinking about danger in times of safety means making plans for the future, so that when crisis comes, we can turn danger into safety.
