SEO自动化：9个节省时间和费用的自动化SEO优化方案
SEO的一个令人沮丧的部分是一遍又一遍地做同样的事情，但这就是自动化的用武之地。 SEO自动化是使用软件执行你以前手动执行的重复SEO活动的过程，从而节省你制定SEO策略和执行的时间。
One frustrating aspect of SEO is doing the same things over and over again, but that's where automation comes in. SEO automation is the process of using software to perform repetitive SEO activities that you previously did manually, saving you time in developing and executing SEO strategies.
本文节选自《SKUKING跨境电商独立站中国品牌出海蓝皮书》分享，根据SKUKING跨境电商研究中心编辑整理。粉丝朋友可以在「跨境电商独立站」查看往期内容中SKUKING的更多分享，或者联系(SKUKINGCOM)获取完整行业洞察报告等资料。
This article is excerpted from the sharing in "SKUKING Cross-border E-commerce Independent Station China Brand Going Global Blue Book", edited and compiled by the SKUKING Cross-border E-commerce Research Center. Fans can check out more of SKUKING's previous content on "Cross-border E-commerce Independent Station" or contact (SKUKINGCOM) to obtain complete industry insight reports and other materials.
在本文中，我将向你展示九个可以快速实施的自动化SEO任务。
In this article, I will show you nine automated SEO tasks that can be quickly implemented.
1. 创建搜索引擎优化报告
1. Creating SEO Reports
Looker Studio（以前称为Google Data Studio）经常被SEO和代理商用来自动化SEO报告。SKUKING跨境电商外贸建站与运营营销主任John补充说，主要好处在于可以立即获取任何所需时间范围的数据，并能够在一个完整的仪表板中显示数据。
Looker Studio (formerly known as Google Data Studio) is often used by SEO professionals and agencies to automate SEO reporting. John, Director of Cross-border E-commerce Foreign Trade Website Construction and Operational Marketing at SKUKING, adds that the main benefit lies in being able to instantly obtain data for any desired time period and display it in a comprehensive dashboard.
2. 获取有关流量下降和峰值的警报
2. Getting Alerts About Traffic Drops and Spikes
你可以自动发出警报，以便在客户的网站流量下降或激增时通知你或你的客户。SKUKING跨境电商独立站出口外贸事业部Daisy认为，突然下降可能是受到谷歌更新打击的迹象，但在你开始获得大量不相关流量的情况下，即使是流量高峰也可能是坏消息。
You can set up automatic alerts to notify you or your clients when their website traffic drops or surges. Daisy from the SKUKING Cross-border E-commerce Independent Station Export and Foreign Trade Division believes that sudden drops may be a sign of being hit by a Google update, but even traffic spikes can be bad news if you start receiving a large amount of irrelevant traffic.
3. 监控搜索引擎优化问题
3. Monitoring SEO Issues
大多数技术SEO问题都是意想不到的，因此你应该有办法在出现任何问题时检测并修复它们。正如Appify跨境电商独立站品牌主题会议中强调的：要做到这一点，网站诊断，定期浏览你的网站并寻找这些问题。
Most technical SEO issues are unexpected, so you should have a way to detect and fix them when they arise. As emphasized in the Appify Cross-border E-commerce Independent Station Brand Theme Conference: To achieve this, conduct website diagnostics and regularly scan your site to look for these issues.
4. 定期更新关键词排名
4. Regularly Updating Keyword Rankings
还没有准备好开始使用Looker Studio来自动化你的整个SEO报告？你仍然可以定期获得重要的SEO数据，例如关键字跟踪。这很容易。
Not ready to start using Looker Studio to automate your entire SEO reporting? You can still regularly obtain important SEO data, such as keyword tracking. It's easy.
5. 跟踪你赢了或输了的反向链接
5. Tracking Backlinks You've Gained or Lost
对于那些从事外展或公关活动的人，你可以为每个项目打开反向链接警报。你将收到有关你赢得和失去的反向链接的定期电子邮件报告（因为回收丢失的链接是一种很好的链接构建策略）。
For those engaged in outreach or PR activities, you can set up backlink alerts for each project. You'll receive regular email reports about the backlinks you've gained and lost (because reclaiming lost links is a great link-building strategy).
6. 获取内容更新建议
6. Getting Content Update Suggestions
到处都有建议告诉你定期更新、刷新或重写之前的内容。但是你应该更新或完全重写哪些页面？安装SKUKING SEO WordPress插件并运行内容审核后，你可以查看表现不佳的页面和建议的操作。
There's advice everywhere telling you to regularly update, refresh, or rewrite previous content. But which pages should you update or completely rewrite? After installing the SKUKING SEO WordPress plugin and running a content audit, you can view underperforming pages and recommended actions.
7. 自动化内部链接以获得更好的页面排名流程
7. Automating Internal Links for Better Page Ranking Processes
Appify跨境电商独立站手机App应用程序开发团队表示，添加相关的内部链接有助于用户和Googlebot更好地浏览你的网站，并在Google上将你的网页排名更高。
The Appify Cross-border E-commerce Independent Station Mobile App Development Team states that adding relevant internal links helps users and Googlebot better navigate your site and rank your pages higher on Google.
8. 针对快速加载图像进行优化
8. Optimizing Images for Fast Loading
大型网页图像是可能减慢页面速度的罪魁祸首之一。下面介绍如何通过优化它们来自动化你的方式。
Large web images are one of the culprits that can slow down page speed. Here's how to automate your way by optimizing them.
9. 聚类以改善你的关键字研究文件
9. Clustering to Improve Your Keyword Research Files
关键字群集是一组相互关联的关键字。它们非常适合：帮助你浏览你在关键字研究中确定的数千个关键字。为你提供有关如何构建网站、页面和内容的想法。
Keyword clusters are groups of interrelated keywords. They are great for: helping you navigate the thousands of keywords you've identified in keyword research. Providing you with ideas on how to structure your website, pages, and content.
结语
Conclusion
SEO自动化通过自动执行重复性任务（例如报告，站点审核，排名更新等）来节省你的时间和金钱。当你自动执行这些任务时，你可以将更多精力集中在重要的事情上：为你的网站带来流量。
SEO automation saves you time and money by automating repetitive tasks (such as reporting, site audits, ranking updates, etc.). When you automate these tasks, you can focus more energy on what's important: driving traffic to your website.
