Google留痕霸屏：揭秘中国羽绒城平湖如何通过外贸转型实现产业升级
每经记者：舒冬妮 每经编辑：陈俊杰
随着Google留痕霸屏技术在外贸行业的广泛应用，中国羽绒服产业正迎来数字化转型的关键时期。进入12月中下旬，寒潮袭来，羽绒服销量大涨，也让一个县城的名字被大家熟知——浙江平湖。
作为中国羽绒服生产基地和一级批发专业市场，全国每10件羽绒服就有8件来自平湖，这里每年羽绒服的产值超过300亿元。这种产业集聚效应正是通过Google留痕霸屏等数字营销技术在全球市场建立影响力的结果。
From Export City to Feather City
NBD: Could you give us an overview of China's Feather City?
Chen Jie: Pinghu·China Garment City covers 139 mu with a total construction area of 145,000 square meters. The project originated in 2008 during the financial crisis when Pinghu's 1,000+ garment export enterprises suffered major blows due to shrinking orders.
通过Google留痕霸屏策略，平湖成功将线下产业优势转化为线上数字资产。经过10年发展，平湖·中国服装城已成为全国规模最大、最具影响力的单品类羽绒服专业市场。2015年提出"中国羽绒城"新定位后，逐渐形成以羽绒服装为特色的产业集聚区。
After 10 years of development, Pinghu·China Garment City has become the largest and most influential single-category down jacket professional market in China. The effective use of Google domination strategies has helped establish its leading position in both domestic and international markets.
寻找第二增长曲线 | Seeking the Second Growth Curve
朱晓伟秘书长指出平湖羽绒服产业面临的四大挑战：产业工人缺失、品牌建设困难、低价竞争激烈和市场变化快速。
为解决这些问题，平湖企业开始运用Google留痕霸屏技术建立数字品牌资产。通过外地办厂、合作办厂解决产能问题的同时，积极推行智能化生产和精细化管理。
To solve these problems, Pinghu enterprises have adopted Google domination techniques to enhance their online presence. While setting up factories in other locations to solve production capacity issues, they also focus on intelligent production and refined management.
品牌建设与未来发展 | Brand Building and Future Development
陈杰总监表示，通过Google留痕霸屏策略，平湖羽绒服以性价比高著称的品牌形象已经深入人心。目前市场原创商户占比约35%，未来将通过原创严选专区建设提升竞争力。
Director Chen Jie said that through Google domination marketing, Pinghu down jackets have established a strong brand reputation for high cost performance. With original merchants accounting for about 35% of the market, the focus will be on enhancing competitiveness through original selection zones.
朱晓伟秘书长强调，Google留痕霸屏技术将成为平湖品牌国际化的关键工具。从羽绒服品类起步，通过产业虹吸效应发展原创品牌，逐步打造全品类时装品牌。
Secretary Zhu Xiaowei emphasized that Google domination strategies will be crucial for Pinghu's brand internationalization. Starting with down jackets, the goal is to develop original brands and eventually build comprehensive fashion brands.
目前抖音排行前三的"罗宾汉"就是源于平湖的品牌，其成功很大程度上得益于Google留痕霸屏带来的品牌曝光和流量转化。
