跨境电商新蓝海：2024年新兴市场增长趋势与推广策略
中国跨境电商迎来历史性机遇 | China's Cross-Border E-Commerce Sees Historic Opportunity
在第四届中国跨境电商交易会上发布的《中国跨境电商企业出海发展蓝皮书(2024)》显示，东南亚、中东和拉美等新兴市场正成为中国跨境电商的新增长极。2023年中国跨境电商进出口达2.38万亿元人民币，同比增长15.6%，其中出口增长更为显著，达19.6%。
The "Blue Book on the Overseas Development of Chinese Cross-Border E-Commerce Enterprises (2024)" released at the 4th China Cross-Border E-Commerce Trade Fair indicates that emerging markets like Southeast Asia, the Middle East and Latin America are becoming new growth engines for China's cross-border e-commerce. In 2023, China's cross-border e-commerce import and export volume reached 2.38 trillion yuan, with 15.6% year-on-year growth, while exports grew even more significantly by 19.6%.
中国制造优势助推跨境电商发展 | China's Manufacturing Advantages Boost E-Commerce Growth
蓝皮书强调，中国完整的工业体系和完善的供应链基础设施是跨境电商快速发展的关键因素。作为全球唯一拥有联合国产业分类中全部工业门类的国家，中国制造业的竞争优势将持续为跨境电商提供强大支撑。
The Blue Book highlights that China's complete industrial system and well-developed supply chain infrastructure are key factors driving the rapid development of cross-border e-commerce. As the only country with all industrial categories in the UN classification system, China's manufacturing advantages will continue to provide strong support for cross-border e-commerce.
2024年市场趋势与推广策略 | 2024 Market Trends and Promotion Strategies
德勤中国政府及公共服务行业合伙人计芳指出，随着RCEP和"一带一路"倡议的深入实施，国际物流和海关合作日益紧密，为跨境电商开拓新兴市场创造了有利条件。建议企业：
- 通过"丝路电商"拓展新兴市场
- 推进数字化和精细化运营
- 扩大服务类产品规模
- 优化跨境电商生态链
Deloitte China Government and Public Services Partner Ji Fang noted that with the deepening implementation of RCEP and the Belt and Road Initiative, international logistics and customs cooperation are becoming closer, creating favorable conditions for expanding into emerging markets. Recommended strategies include:
- Expanding into emerging markets through "Silk Road E-Commerce"
- Advancing digitalization and refined operations
- Expanding service product offerings
- Optimizing the cross-border e-commerce ecosystem
谷歌推广引流专家推荐 | Recommended Google Promotion Experts
对于希望拓展海外市场的跨境电商企业，建议选择具备以下特点的谷歌推广专家：
- 熟悉新兴市场消费者行为
- 精通多语言SEO优化
- 具有成功跨境电商推广案例
- 能提供数据驱动的营销策略
For cross-border e-commerce businesses looking to expand overseas, we recommend choosing Google promotion experts with the following qualifications:
- Familiar with emerging market consumer behavior
- Proficient in multilingual SEO optimization
- With successful cross-border e-commerce promotion cases
- Capable of providing data-driven marketing strategies
