2017化妆品行业重大变革：进口关税下调与品牌战略调整
进口化妆品关税大幅下调 | Significant Reduction in Import Tariffs for Cosmetics
2017年11月24日，财政部宣布自12月1日起降低187种消费品进口关税，平均税率从17.3%降至7.7%。其中近30种化妆品相关商品税率调整：
On November 24, 2017, the Ministry of Finance announced tariff reductions on 187 consumer goods effective December 1, with average rates dropping from 17.3% to 7.7%. This includes adjustments for nearly 30 cosmetic-related products:
- 电动牙刷/剃须刀：30%→10% | Electric toothbrushes/razors: 30%→10%
- 香水/彩妆：10%→5% | Perfumes/makeup: 10%→5%
- 洗发水：6.5%→2% | Shampoo: 6.5%→2%
屈臣氏战略调整：引入本土香水品牌 | Watsons' Strategy Shift: Introducing Local Fragrance Brands
屈臣氏在上海龙之梦店新增国产香水品牌冰希黎（8个SKU，均价<300元），改变此前只销售Burberry、Versace等国际大牌的香水策略。
Watsons added domestic fragrance brand Boitown (8 SKUs, average price <¥300) to its Shanghai store, shifting from its previous strategy of only carrying international brands like Burberry and Versace.
双十一战报：AHC成最畅销韩妆 | Double 11 Report: AHC Tops Korean Cosmetics Sales
韩国品牌AHC双十一销售额增长240%，其B5玻尿酸水乳套装成为爆款。母公司珂泊亚9月被联合利华收购。
Korean brand AHC saw 240% sales growth during Double 11, with its B5 Hyaluronic Acid set becoming a bestseller. Its parent company COBY was acquired by Unilever in September.
行业动态速览 | Industry Updates
- 万宁推出自有彩妆品牌KissHop，定位18-25岁人群 | Mannings launched its own makeup brand KissHop targeting 18-25 year olds
- 宝洁与激进投资者Nelson Peltz的董事会席位之争持续 | P&G continues battle with activist investor Nelson Peltz over board seats
- 浙江检出11批次不合格化妆品，涉汞超标等问题 | Zhejiang found 11 batches of non-compliant cosmetics including mercury超标
- 大韩化妆品协会发布东盟市场指南 | Korea Cosmetic Association issued ASEAN market guidelines
