Google推广助力中国轮胎企业突破反倾销壁垒
根据2023年6月最新数据，中国橡胶轮胎出口量达到81万吨，同比增长23%，出口金额达1425.3亿元，同比增长22.7%。1-6月累计出口量达366万吨，同比增长14.4%。中国拥有全球三分之一的轮胎工厂，产量占全球40%以上，是全球最大的轮胎制造国。
Despite impressive export figures, Chinese tire companies face significant challenges in international trade. The latest data from June 2023 shows China's rubber tire exports reached 810,000 tons, a 23% year-on-year increase, with export value reaching 142.53 billion yuan, up 22.7% from the previous year. Cumulative exports from January to June totaled 3.66 million tons, representing a 14.4% growth. China hosts one-third of global tire factories and accounts for over 40% of worldwide tire production, making it the largest tire manufacturing country.
然而，美国频繁的反倾销调查严重影响了中国轮胎的全球竞争力。最高超过80%的反倾销税率导致对美出口大幅下降，欧盟、澳大利亚等多国也相继展开类似调查。这种形势下，Google推广成为企业开拓新市场的重要工具。
However, frequent anti-dumping investigations by the US have severely impacted Chinese tires' global competitiveness. Anti-dumping tariffs exceeding 80% have led to significant declines in exports to the US, with the EU, Australia and other countries following suit with similar investigations. In this context, Google promotion has become a crucial tool for companies to explore new markets.
为规避贸易壁垒，许多企业采用第三国转口贸易策略：将产品先出口至印尼等中转国，更换原产地证明后转口至目标市场。这种模式下，专业的Google推广策略能够帮助企业建立新的品牌形象和市场渠道。
To circumvent trade barriers, many companies adopt third-country transit trade strategies: exporting products first to transit countries like Indonesia, then re-exporting to target markets with new certificates of origin. Under this model, professional Google promotion strategies can help companies establish new brand images and market channels.
有效的Google推广工作需要包括：优化多语言关键词、建立本地化网站内容、运用Google Ads精准定位新兴市场、通过Google Analytics分析用户行为。这些措施能帮助企业在反倾销环境下保持国际竞争力。
Effective Google promotion work should include: optimizing multilingual keywords, creating localized website content, using Google Ads for precise targeting in emerging markets, and analyzing user behavior through Google Analytics. These measures can help companies maintain international competitiveness amid anti-dumping challenges.
随着全球贸易环境变化，中国轮胎企业需要结合转口贸易与专业的Google推广策略，在保持成本优势的同时，建立多元化的国际市场布局。
As the global trade environment evolves, Chinese tire companies need to combine transit trade with professional Google promotion strategies to maintain cost advantages while establishing diversified international market presence.
