个人创业还能做亚马逊吗？外贸营销与跨境电商的机遇与挑战

个人创业还能做亚马逊吗？外贸营销与跨境电商的机遇与挑战

Can Individuals Still Start an Amazon Business? Opportunities and Challenges in Foreign Trade Marketing and Cross-border E-commerce

外贸营销首选：谷歌推广能推广多少商品？

Top Choice for Foreign Trade Marketing: How Many Products Can Google Ads Promote?

"现在个人还能不能去做跨境电商？"这是许多创业者关心的问题。答案因人而异，就像询问"如何快速出单？"或"如何快速盈利？"一样，没有放之四海而皆准的解决方案。

"Can individuals still do cross-border e-commerce?" This is a common concern for many entrepreneurs. The answer varies from person to person, just like asking "how to get quick orders?" or "how to achieve fast profitability?" - there's no one-size-fits-all solution.

一、亚马逊创业的优势 | Advantages of Starting an Amazon Business

1. 灵活的创业方式 | Flexible Business Model

相比实体店创业，亚马逊创业更加灵活。初期可以一个人在家办公，省去了店铺转让费、装修费等高额成本。注册公司现在也非常简便，很多城市实现"只跑一次"服务。

Compared to physical store entrepreneurship, Amazon business is more flexible. In the early stages, you can work from home alone, saving high costs like store transfer fees and decoration fees. Company registration is now very convenient, with many cities offering "one-time service".

2. 硬件需求较低 | Lower Hardware Requirements

对学历要求不苛刻，也没有严格的地域限制。不会英语也可以起步，但建议边做边学。无论身处深圳还是小县城，都可以开展业务。

Less strict requirements on education background and no strict geographical restrictions. You can start without English skills, but it's recommended to learn while doing. Whether in Shenzhen or a small county, you can start the business.

3. 竞争相对较小 | Relatively Less Competition

与国内电商相比，亚马逊的竞争较小。许多产品仍可获得免费自然流量，而淘宝不开直通车几乎无法获得曝光。

Compared to domestic e-commerce, Amazon has relatively less competition. Many products can still get free organic traffic, while Taobao products can hardly get exposure without paid ads.

二、亚马逊创业的劣势 | Disadvantages of Starting an Amazon Business

1. 门槛提高，审核困难 | Higher Threshold, Difficult Verification

现在必须用公司营业执照注册，个人身份证已不可用。审核难度加大，通过率降低，许多新手卖家止步于此。

Now company business license is required for registration, personal ID is no longer acceptable. Verification has become more difficult with lower approval rates, stopping many new sellers at this step.

2. 信息真假难辨，易踩坑 | Difficult to Distinguish Information, Easy to Fall into Traps

跨境圈存在许多陷阱，新手容易上当。如"无货源"技术等虚假承诺，以及不良服务商的骗局。

There are many traps in the cross-border circle, and newbies are easy to be deceived. Such as "no inventory" technology and other false promises, as well as scams by bad service providers.

3. 资金和库存压力大 | High Financial and Inventory Pressure

FBA模式成为主流，需要提前备货到亚马逊仓库。滞销、下架或侵权都会造成库存积压，资金周转周期长。

FBA model has become mainstream, requiring advance stocking to Amazon warehouses. Unsold products, removal or infringement will cause inventory backlog, with long capital turnover cycles.

总结：亚马逊创业仍有机会，但需要充分准备和风险意识。建议新手先系统学习，谨慎选择产品和服务商。

Conclusion: There are still opportunities in Amazon entrepreneurship, but full preparation and risk awareness are needed. It is recommended that beginners first learn systematically and carefully select products and service providers.

（来源：跨境老鸟Mike）| (Source: Cross-border Veteran Mike)

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