常熟服饰产业带借力跨境电商加速出海 新中式服装火遍全球
【中国·常熟】 - 在跨境电商平台TEMU举办的2024全国产业带对接会上，常熟服饰产业带的商家们正迎来外贸转型的黄金机遇。"我尝试上架了10个商品，一个月日销增长5倍，单件利润达30%。"一位90后创业者分享了他的成功经验。
【Changshu, China】 - At TEMU's 2024 National Industrial Belt Matchmaking Conference, garment merchants from Changshu industrial belt are embracing golden opportunities for foreign trade transformation. "After listing 10 products, daily sales increased 5-fold within a month with 30% profit margin per item," shared a post-90s entrepreneur.
政策支持+平台赋能：常熟市商务局副局长李薇表示："多多跨境的全托管模式有效降低了企业出海门槛。常熟拥有完善的服装产业链，与TEMU合作能快速打开50多个国家市场。"目前平台已开通OBM通道，商家只需贴英文标签即可全球销售，打包效率提升7-8倍。
Policy Support + Platform Empowerment: Li Wei, Deputy Director of Changshu Commerce Bureau stated: "TEMU's fully-hosted model significantly lowers barriers for global expansion. With complete garment industry chain, Changshu enterprises can quickly access over 50 countries through TEMU." The newly launched OBM channel allows global sales with simple English labeling, improving packaging efficiency by 7-8 times.
成功案例解析：90后创业者章日盛从国内直播转型跨境，5个月内开设两家店铺。他特别提到："TEMU提供从店铺装修到物流售后的全流程服务，买手还会指导选品，对跨境新手非常友好。"其店铺主打新中式服装，马面裙等传统元素产品在欧美市场大受欢迎。
Success Case Study: Post-90s entrepreneur Zhang Risheng transitioned from domestic livestreaming to cross-border, opening two stores within 5 months. He noted: "TEMU provides end-to-end services from store design to logistics. Buyers even guide product selection - extremely beginner-friendly." His stores specialize in new Chinese-style clothing, with horse-face skirts and other traditional elements gaining popularity in Western markets.
产业带新机遇：TEMU买手现场透露，目前平台急需补充：
- 男装：潮流卫衣、修身西装
- 女装：瑜伽服、马面裙
- 童装：刺绣连体衣等
这些品类在海外均呈现爆发式增长，特别是融合中国传统文化元素的设计款。
Industrial Belt Opportunities: TEMU buyers revealed urgent demand for:
- Men's wear: trendy hoodies, slim-fit suits
- Women's wear: yoga outfits, horse-face skirts
- Children's wear: embroidered onesies
These categories show explosive growth overseas, especially designs incorporating traditional Chinese elements.
专家建议：对于想要转型外贸的常熟企业，建议：
1. 优先选择平台急需的细分品类
2. 注重产品差异化设计
3. 利用OBM模式简化流程
4. 关注海外社交媒体流行趋势
Expert Recommendations: For Changshu enterprises transitioning to foreign trade:
1. Focus on platform's high-demand categories
2. Emphasize differentiated designs
3. Utilize OBM model to streamline processes
4. Monitor trends on overseas social media
随着TEMU南非站开通，业务已覆盖全球所有大洲。跨境电商正成为常熟服饰产业带转型升级的新引擎，预计将有更多"新中式"设计通过这一渠道走向世界舞台。
With TEMU's new South Africa site, its business now spans all continents. Cross-border e-commerce is becoming a new engine for Changshu garment industry's transformation, with more "new Chinese-style" designs expected to go global through this channel.
