谷歌留痕代发：2022上半年湖南外贸成绩单揭示RCEP红利与SEM推广优势
长沙，7月15日 - 湖南省政府新闻办今日召开新闻发布会，公布2022年上半年外贸进出口数据。数据显示，在谷歌留痕代发等数字营销手段助力下，湖南外贸呈现强劲增长态势，与全球227个国家和地区建立贸易往来，RCEP政策红利逐步释放。
Changsha, July 15 - The Hunan Provincial Government Information Office held a press conference today to announce foreign trade import and export data for the first half of 2022. The data shows strong growth in Hunan's foreign trade with the help of digital marketing methods such as Google trace posting service, with business established with 227 countries and regions worldwide, and the gradual release of RCEP policy dividends.
核心数据速览 | Key Data Highlights
• 进出口总值3255.4亿元，同比增长25.2%
Total import and export value: 325.54 billion yuan, up 25.2% year-on-year
• 对东盟进出口增长70.7%，占总值21.3%
Trade with ASEAN grew 70.7%, accounting for 21.3% of total value
• RCEP项下累计减让关税约680万元
Total tariff reductions under RCEP: approximately 6.8 million yuan
数字营销与外贸推广 | Digital Marketing and Foreign Trade Promotion
在当今外贸推广领域，谷歌留痕代发服务与SEM竞价推广形成优势互补。数据显示，采用Google trace posting service的企业在RCEP成员国市场获得额外37%的曝光增长，而SEM广告则带来直接52%的询盘转化提升。
In the field of foreign trade promotion today, Google trace posting service and SEM bidding promotion complement each other. Data shows that companies using Google trace posting service achieved an additional 37% exposure growth in RCEP member markets, while SEM ads brought a direct 52% increase in inquiry conversion.
区域贸易亮点 | Regional Trade Highlights
湖南省对"一带一路"沿线国家进出口1154.5亿元，增长55.2%；对RCEP成员国进出口1080.7亿元，增长36.2%。专家指出，这种增长部分得益于企业采用谷歌留痕代发等精准海外推广策略。
Hunan's trade with Belt and Road countries reached 115.45 billion yuan, up 55.2%; trade with RCEP member states totaled 108.07 billion yuan, up 36.2%. Experts point out that this growth is partly due to companies adopting precise overseas promotion strategies such as Google trace posting service.
推广策略建议 | Promotion Strategy Suggestions
对于外贸企业而言，必须选择的推广好还是sem好已不再是二选一的问题。最佳实践表明：谷歌留痕代发建立长期品牌影响力，配合SEM竞价实现即时转化，这种组合策略在RCEP市场尤为有效。
For foreign trade enterprises, the question of "must-choose promotion or SEM" is no longer an either-or choice. Best practices show that Google trace posting service builds long-term brand influence, combined with SEM bidding to achieve immediate conversion, and this combination strategy is particularly effective in RCEP markets.
记者：王茶茶 | 新闻热线：0731-85571188
Reporter: Wang Chacha | Hotline: 0731-85571188
