亚马逊跨境电商新手入门指南：从0到1的完整教程
跨境电商新手常常因为缺乏经验而踩坑：不了解开店流程就购买账号、不熟悉Listing就随意填写、对跨境物流一无所知就匆忙发货。跨境新手要想准确避坑，最好的方式就是回到"学习"的起点！
Amazon's official courses specially designed for Chinese sellers provide comprehensive guidance from industry pitfalls to practical case studies. Below are the key takeaways from Amazon's official training program.
一、选品策略 | Product Selection Strategies
官方讲堂资深讲师建议：亚马逊开放了多个国家站点，每个站点都有独特特点。新手可以借鉴成功卖家的经验：
美国站案例：
"通过数据分析确定选品方向，比对供应链并核算成本，最终选择卖袜子。"
Key: Data-driven selection + Cost consideration
欧洲站案例：
"调研当地气候特点(多雨)，最终选择卖雨具。"
Key: Local consumer research + Market demand
二、店铺注册 | Account Registration
准备工作：邮箱、手机号、身份证、营业执照、信用卡、收款卡等。
Note: 注册流程不可逆，资料必须真实有效。
Amazon's registration process is irreversible. Ensure all information provided is accurate and valid. Official courses provide step-by-step guidance from registration to store operation.
三、运营三要素 | Three Key Elements
1. 商品详情页(Listing)：包含标题、主图、价格、商品卖点等
2. 物流：可选择自发货或FBA(一站式解决方案)
3. 推广：利用亚马逊广告、Coupons等工具获取流量
Don't wait until everything is perfect to start. Amazon offers beginner-friendly live courses with practical methods to help you manage your store effectively.
四、合规经营 | Compliance Guidelines
常见违规行为：
1. 发送有瑕疵产品
2. 向买家发送未经许可的信息
3. 未经授权使用受版权保护的内容
Amazon provides various compliance tools and policy interpretations to help sellers achieve compliant operations with ease.
总结：对于零基础卖家，建议参加亚马逊官方讲堂的初阶课程，系统学习运营知识，掌握实操方法，快速启动跨境业务！
For beginners, we recommend joining Amazon's official basic courses to systematically learn operational knowledge and master practical methods to quickly start your cross-border business!
