运营最久的网站优化排名：谷歌竞价推广哪家好？Google找客户全攻略
做外贸如何开发客户真的是令外贸人非常头疼的问题。投广告、参加展会等成本非常高，有没有成本相对低的开发客户的方式呢？那就可以试试用Google！
How to develop customers in foreign trade is really a headache for foreign trade practitioners. Advertising and participating in exhibitions are very costly. Is there a relatively low-cost way to develop customers? Then you can try using Google!
Google作为全球最大的搜索引擎，可以帮助外贸人较好地开发客户。但是在实际运用中，并不是所有的外贸人都能借助Google较好的开发客户，也会遇到一些问题。
As the world's largest search engine, Google can help foreign trade practitioners better develop customers. However, in practice, not all foreign trade practitioners can use Google to effectively develop customers, and they will also encounter some problems.
— 01 — 如何玩转Google搜索 | How to Master Google Search
我们在借助Google搜索开发客户的时候，若是想要取得较好的效果，那么首先需要做的一点就是转变思维。
When using Google search to develop customers, if you want to achieve good results, the first thing you need to do is change your thinking.
为什么要转变思维呢？这主要是因为很多外贸人对于"主动找客户"与"客户找我们"两个概念认知十分模糊，经常将其混淆。
Why change your thinking? This is mainly because many foreign trade practitioners are very vague about the two concepts of "actively looking for customers" and "customers looking for us" and often confuse them.
— 02 — 如何找到正确有效的搜索关键词 | How to Find Correct and Effective Search Keywords
在定义搜索关键词的时候，很多人会根据自己公司的定位来制定关键词。诚然，如果你是做矿灯行业的，目标客户应该是产品品牌商，在定义关键词时就会有"贴牌"、"经销商"以及"工程商"。
When defining search keywords, many people will formulate keywords based on their company's positioning. Indeed, if you are in the mining lamp industry, your target customers should be product brand owners, and when defining keywords, there will be "OEM", "distributors" and "engineering companies".
— 03 — 进阶思维，达到更好效果 | Advanced Thinking for Better Results
我们对Google主动搜索客户在思维上有着一定认识之后，就可以借助进阶思维去分析自身的产品流通产业链。
After we have a certain understanding of Google's active search for customers in our thinking, we can use advanced thinking to analyze our own product circulation industry chain.
— 04 — Google搜索指令的应用 | Application of Google Search Commands
当你完成了思维的转变之后，接下来就可以执行了。想要将自己的想法完美的执行出来，那么当然不能少了Google搜索指令的应用了。
After you have completed the change in thinking, you can proceed to implementation. If you want to perfectly execute your ideas, then of course you can't do without the application of Google search commands.
1、"+"加这一搜索指令是Google搜索中最常使用的一个指令，借助这一指令可以帮助我们缩小搜索范围，更加精准的找到目标客户。
1. "+" plus This search command is the most commonly used command in Google search. With this command, we can narrow the search scope and more accurately find target customers.
2、"-"剔除通过"-"指令，我们可以将网站中我们不需要的信息直接剔除掉，从而确保在网页中不会出现这一结果。
2. "-" exclude Through the "-" command, we can directly exclude the information we don't need from the website, thus ensuring that this result does not appear on the webpage.
— 05 — 常用的搜索组合词 | Commonly Used Search Combination Words
Google搜索引擎是十分强大的，我们在使用Google搜索指令时可以将其灵活的组合在一起，这样可以更加有效的开发客户。
The Google search engine is very powerful. When using Google search commands, we can flexibly combine them, which can more effectively develop customers.
- 搜索词+Association
- 搜索词+Alliances
- 搜索词+Bureau
- 搜索词+exhibition
- 搜索词+trade show
— 06 — Google地图搜索 | Google Maps Search
Google具有非常强大的全景地图功能，在Google地图中输入行业或产品关键词进行搜索。
Google has a very powerful panoramic map function. Enter industry or product keywords in Google Maps to search.
— 07 — Google图片搜索 | Google Image Search
借助Google图片也能开发客户，这种方式你知道吗？我们选择Google图片搜索之后，在搜索框中输入产品关键词，接着就会出现很多与产品关键词相关的图片。
You can also develop customers with Google Images, did you know this way? After we select Google Image Search, enter product keywords in the search box, and then many pictures related to the product keywords will appear.
由此，相信各位外贸人对于Google这一搜索引擎有着更加深入的了解了吧！如果你能充分利用好Google这一搜索引擎，那么还用发愁如何进行客户开发吗！
From this, I believe that all foreign trade practitioners have a deeper understanding of the Google search engine! If you can make full use of the Google search engine, then why worry about how to develop customers!
