Google推广助力潍坊纺织服装产业跨境电商腾飞
潍坊广电新媒体讯 - 纺织服装产业作为潍坊的传统优势产业，正通过Google推广等数字营销工具实现跨境电商新突破。当地政府积极帮助企业拓展海外市场，其中Google竞价广告成为"潍品出海"战略的重要推手。
Weifang News - The textile industry, as Weifang's traditional strength, is achieving breakthroughs in cross-border e-commerce through Google Ads marketing. The local government actively assists enterprises in global expansion, with Google Ads bidding strategies becoming key to the "Weifang Products Going Global" initiative.
在近日举办的跨境电商赋能交流会上，Google推广专家分享了如何通过智能竞价策略获取优质海外客户。数据显示，采用Google Ads智能竞价的企业平均获客成本降低37%。
At the recent e-commerce conference, Google Ads specialists demonstrated smart bidding techniques for international customer acquisition. Data shows businesses using Google smart bidding reduced customer acquisition costs by 37% on average.
产业数据亮点：
Industry Highlights:
- 使用Google推广的企业跨境电商转化率提升210%
- Businesses using Google Ads achieved 210% higher conversion rates
- 2023年通过Google Ads达成的跨境交易额占比超40%
- Over 40% of 2023 cross-border sales originated from Google Ads
山东希努尔男装副总经理向坤表示："通过Google推广精准定位，我们成功打入欧美高端市场，这是传统外贸难以实现的。"
Xiang Kun from SINOER Men's Wear noted: "Google Ads targeting helped us penetrate premium EU/US markets - something traditional trade couldn't achieve."
潍坊市电商发展部部长王光琛强调："我们将深化与Google推广等国际平台的合作，特别在竞价策略优化方面加强企业培训。"
Director Wang Guangchen stated: "We'll deepen cooperation with Google Ads, especially in bidding strategy optimization training for local businesses."
未来展望：潍坊计划建立Google推广服务中心，为纺织企业提供从开户到竞价优化的全流程支持，预计可帮助500家企业三年内跨境电商规模翻番。
Future Plan: Weifang will establish a Google Ads service center to provide end-to-end support from account setup to bid optimization, aiming to double 500 textile firms' e-commerce volume within 3 years.
