外贸鞋与正品鞋的区别 - 谷歌竞价推广必知要点
在谷歌竞价推广外贸鞋类产品时，清楚了解外贸鞋与正品鞋的区别对于制定精准的广告策略至关重要。
When promoting replica shoes through Google Ads, understanding the key differences between replicas and authentic shoes is crucial for developing precise advertising strategies.
主要区别体现在以下方面：
Main differences include:
1. 生产授权不同
正品鞋是指外贸原单，授权生产的鞋子。
外贸鞋是指非授权生产的鞋子，一般是厂家按照原正品的材料和外观进行授权以外生产或者仿制。
1. Different production authorization
Authentic shoes refer to original export orders, authorized production.
Replica shoes refer to unauthorized production, usually made by manufacturers copying the materials and appearance of authentic shoes without authorization.
2. 质量差异
高仿鞋只是表面上做的和真鞋差不多，穿在脚上肉眼几乎看不出来。
但高仿的材料还是和真品有差距，质量也没有真品好。
2. Quality differences
High-quality replicas may look similar to authentic shoes when worn.
However, the materials used in replicas still differ from authentic ones, and the quality is not as good.
在谷歌广告推广中，需要明确说明产品性质，避免误导消费者，这样才能建立长期稳定的客户关系。
In Google Ads promotion, it's essential to clearly state product nature to avoid misleading consumers, which helps build long-term stable customer relationships.
