年销6.3亿！深圳大卖借情趣内衣赛道实现爆发式增长
年销6.3亿！深圳大卖借情趣内衣赛道实现爆发式增长
Sales Reach 630 Million! Shenzhen Cross-border Seller Achieves Explosive Growth in Lingerie Niche
跨境电商巨头赛维时代业绩持续飙升，2024年上半年预计营收41.5-42.5亿元，同比增长近50%。在众多业务板块中，情趣内衣品牌Avidlove表现尤为亮眼，年销售额达6.3亿元。
Cross-border e-commerce giant SAVEWO continues to soar, with expected revenue of 4.15-4.25 billion yuan in the first half of 2024, a year-on-year increase of nearly 50%. Among its various business segments, the lingerie brand Avidlove stands out with annual sales reaching 630 million yuan.
市场分析：情趣内衣行业迎来黄金发展期
Market Analysis: Lingerie Industry Enters Golden Development Period
根据Marketdataforecast数据，2024年全球女士情趣内衣市场规模将达219.3亿美元，预计到2029年增长至280.1亿美元，年复合增长率5.02%。男士情趣内衣在LGBTQ+群体需求带动下也呈现增长态势。
According to Marketdataforecast, the global women's lingerie market size will reach $21.93 billion in 2024 and is expected to grow to $28.01 billion by 2029, with a CAGR of 5.02%. Men's lingerie is also showing growth driven by demand from the LGBTQ+ community.
品牌战略：多平台布局+独立站运营
Brand Strategy: Multi-platform Layout + Independent Site Operation
Avidlove采用"平台+独立站"双轨模式：在亚马逊美国站占据情趣内衣类目约70%市场份额，同时积极建设独立站和Facebook社群运营，目前"Avidlove Review"社群已聚集3.8万成员。
Avidlove adopts a "platform + independent site" dual-track model: occupying about 70% market share in Amazon US lingerie category, while actively building independent sites and Facebook community operations. Currently, the "Avidlove Review" community has gathered 38,000 members.
产品策略：高性价比+丰富选择
Product Strategy: High Cost-performance + Rich Choices
品牌主打25美元以下价格区间，提供上百种颜色/尺码组合。数据显示，紫、粉、红等亮色系比传统黑色更受欢迎，chemise、babydoll、teddy等款式最为畅销。
The brand focuses on the under $25 price range, offering hundreds of color/size combinations. Data shows that bright colors like purple, pink, and red are more popular than traditional black, with chemise, babydoll, and teddy being the best-selling styles.
未来展望
Future Outlook
随着全球性文化日益开放和消费升级，情趣内衣市场潜力巨大。赛维时代通过Avidlove的成功案例证明，精准把握细分市场需求+多渠道运营是跨境电商品牌实现突破的关键。
With the increasing openness of global sexual culture and consumption upgrading, the lingerie market has huge potential. SAVEWO's success with Avidlove proves that accurately grasping niche market demand + multi-channel operation is the key to breakthrough for cross-border e-commerce brands.
