速卖通动销率优化指南：如何解决卖家滞销问题

速卖通动销率优化指南：如何解决卖家滞销问题

Comprehensive Guide to AliExpress Sell-Through Rate Optimization

什么是速卖通动销率？
动销率是衡量商品销售效率的重要指标，计算公式为：
动销率=商品累计销售数量÷商品库存数量×100%
当动销率＜100%表示滞销，＞100%则表示断货。

What is AliExpress Sell-Through Rate?
It's a key metric measuring sales efficiency, calculated as:
Sell-Through Rate = Total Units Sold ÷ Inventory Quantity × 100%
A rate below 100% indicates overstock, while above 100% means stockout.

提高动销率的有效方法

Effective Ways to Improve Sell-Through Rate

1. 清理滞销产品
• 分析7天/30天访客数据
• 删除长期无流量、无销量的产品
• 注意：每次删除数量不宜过多

1. Clear Out Slow-Moving Products
• Analyze 7/30-day visitor data
• Remove products with no traffic/sales
• Note: Remove in small batches

2. 优化沉睡产品
• 提升主图质量和详情页
• 增加营销活动（满减、优惠券等）
• 适当使用直通车增加曝光

2. Optimize Dormant Products
• Improve main images and product pages
• Add promotions (discounts, coupons)
• Use PPC ads appropriately

3. 新品运营策略
• 定期上新保持店铺活力
• 确保新品快速破零
• 维护老客户关系

3. New Product Strategies
• Regular new listings to maintain vitality
• Ensure quick first sales for new items
• Maintain relationships with existing customers

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SEO Tip: This article contains high-value keywords like "AliExpress sell-through rate", "slow-moving products", "cross-border ecommerce" for seller reference.