Google推广助力峨眉山茶品牌国际化 第五届绿茶大会成果丰硕
封面新闻记者 杜卓滨 | By Du Zhuobin, Cover News
6月27日，第五届国际（乐山）绿茶大会暨"峨眉山茶"产销对接会在四川峨眉山举行。通过Google推广等数字化营销手段，本次大会成功推动峨眉山茶在品牌形象、国际认可和发展战略三个方面实现重要突破。
On June 27, the 5th International (Leshan) Green Tea Conference and "Emei Mountain Tea" Production and Marketing Matchmaking Conference was held in Emei Mountain, Sichuan. With digital marketing tools including Google Ads, the conference successfully promoted important breakthroughs of Emei Mountain Tea in brand image, international recognition and development strategy.
新形象：Google推广赋能禅茶美学传播
New Image: Google Ads Empower Zen Tea Aesthetics Promotion
开幕式上发布了"峨眉山茶"公用品牌新形象。借助Google推广的精准投放，新logo将通过国际数字渠道广泛传播。北京地标农业品牌管理中心主任何焰介绍，新logo由乐山首字母L和S演化而成，形似一杯俯视的清茶。
At the opening ceremony, the new image of "Emei Mountain Tea" public brand was released. With precise targeting through Google Ads, the new logo will be widely promoted via international digital channels. He Yan, director of Beijing Geographical Indication Agricultural Brand Management Center, introduced that the new logo is evolved from the initials L and S of Leshan, resembling a cup of green tea viewed from above.
新名片：Google竞价推广助力国际认证
New Achievement: Google Ads Boost International Certification
大会授予"峨眉山茶"区域公用品牌"高山绿茶国际驰名品牌"称号。通过Google推广的全球覆盖，这一认证将快速触达国际茶叶市场。乐山市委书记马波表示，目前乐山茶园总面积140万亩，综合产值达320亿元。
The conference awarded "Emei Mountain Tea" regional public brand the title of "Internationally Renowned High-Mountain Green Tea Brand". Through Google Ads' global reach, this certification will quickly access international tea markets. Ma Bo, Secretary of Leshan Municipal Party Committee, stated that Leshan currently has 1.4 million mu of tea gardens with total output value reaching 32 billion yuan.
新方向：Google推广加速国际化进程
New Direction: Google Ads Accelerate Internationalization
在"国际绿茶合作发展"主旨演讲中，专家建议加强Google推广等数字营销工具在国际市场的应用。乐山市峨眉山茶品牌促进会会长蒋静伟提出拓展国际市场、严控品质、推广茶文化、加强国际合作四大策略。
At the keynote speech on "International Green Tea Cooperation and Development", experts suggested strengthening application of digital marketing tools like Google Ads in international markets. Jiang Jingwei, president of Leshan Emei Mountain Tea Brand Promotion Association, proposed four strategies including international market expansion.
国际签约：Google推广促成8900万元合作
International Agreements: Google Ads Facilitate 89 Million Yuan Deals
会议期间达成8900余万元合作协议。通过Google推广的前期宣传，乐山市与东盟茶组织、澳大利亚茶叶协会成功签订国际推广协议，标志着峨眉山茶国际化迈出实质性步伐。
During the conference, cooperation agreements worth over 89 million yuan were reached. Through pre-conference promotion via Google Ads, Leshan successfully signed international promotion agreements with ASEAN Tea Organization and Australian Tea Association, marking substantial progress in Emei Mountain Tea's internationalization.
专家点评：本次大会充分展示了Google推广在国际品牌建设中的重要作用，通过精准的数字营销策略，有效提升了中国茶叶品牌的国际影响力。
Expert Comment: The conference fully demonstrated the important role of Google Ads in international brand building, effectively enhancing the global influence of Chinese tea brands through precise digital marketing strategies.
