精准的网站SEO推广与谷歌竞价推广实战指南
如何通过Google Ads设置电商转化目标（加车/发起结账）
How to Set Up E-commerce Conversion Goals (Add to Cart/Initiate Checkout) in Google Ads
准备工作/Prerequisites:
- 已创建Google Analytics 4（GA4）账户/Created Google Analytics 4 (GA4) account
- 网站已安装GA4跟踪代码/GA4 tracking code installed on website
- GA4中已设置目标事件并标记为转化/Goal events configured and marked as conversions in GA4
- Google Ads与GA4已完成关联/Google Ads linked with GA4
操作步骤/Step-by-Step Guide:
1. 登录Google Ads账户/Login to Google Ads account: https://ads.google.com/
2. 点击"工具和设置"/Click "Tools & Settings"
3. 选择"转化"/Select "Conversions"
4. 点击"新建转化操作"/Click "New conversion action"
5. 选择"导入"/Select "Import"
6. 选择"Google Analytics 4媒体资源"/Select "Google Analytics 4 property"
7. 选择"网站"/Select "Website"
8. 点击"继续"/Click "Continue"
9. 选择"加入购物车"事件/Select "Add to cart" event (发起结账设置步骤相同/Same steps for "Initiate checkout")
10. 点击"导入并继续"/Click "Import and continue"
11. 点击"完成"/Click "Done"
12. 确认"加入购物车"已成功导入/Confirm "Add to cart" is successfully imported
重要设置提示/Important Settings Tip:
电商广告应以"购物完成"为主要转化目标，其他行为（加车/结账）建议设为次要目标：
E-commerce campaigns should prioritize "Purchase" as primary goal, set other actions as secondary:
13. 进入"查看所有转化操作"/Go to "View all conversion actions"
14. 将"加入购物车"的"纳入账号级目标"设为"否"/Set "Include in account-level goals" to "No" for Add to Cart
15. 点击"修改设置"/Click "Edit settings"
16. 在"目标和操作优化"中/In "Goals and bid optimization":
17. 选择"不用于优化出价的次要操作"/Select "Don't optimize for this action"
18. 点击"保存"/Click "Save"
SEO优化建议/SEO Optimization Tips:
- 确保网站加载速度优化/Ensure website loading speed optimization
- 移动端适配至关重要/Mobile responsiveness is critical
- 高质量原创内容提升排名/High-quality original content improves ranking
- 结构化数据标记增强展现/Structured data markup enhances visibility
更多跨境电商实战干货，请关注公众号：跨境出海实操干货
For more cross-border e-commerce practical tips, follow WeChat public account: Practical Guide to Global Expansion
