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贸易动力教您如何选择外贸产品 | TradePower Teaches You How to Select Foreign Trade Products
最近在创业初期和外贸公司的老板们深聊了一下，周末做个总结：有人可能认为:外贸选品是B2C,B2B不一定要选择。有句老话：选择比努力更重要，这在外贸B2B领域也很实用。
After in-depth discussions with foreign trade company owners during the startup phase, here's a weekend summary: Some may think product selection is only crucial for B2C, not necessarily for B2B. As the old saying goes: "Choice is more important than effort," which holds particularly true in B2B foreign trade.
比如有的人会比较销售额，但是当你在选择的当下，就决定了结果。有的产品达到天花板，一年就会有上百万的销量，而有的产品一个订单就上千万的流水，这不仅关系到业务员的能力，也关系到你对产品的选择。
Some focus solely on sales comparisons, but your initial product selection determines the outcome. Certain products may plateau at millions in annual sales, while others can generate tens of millions from a single order. This depends not just on sales skills but fundamentally on product selection.
结合近20家初创企业的实际经验和现状，让我们一起来探讨外贸选品的重要性。
Drawing from practical experiences of nearly 20 startups, let's examine the critical importance of product selection in foreign trade.
创业公司老板分为两大阵营 | Startup Owners Fall Into Two Categories
1. 对外贸本身有一定的了解，要么是做过外贸周边服务行业的；要么是成熟的业务员或外贸电子商务人员创业。
1. Those with foreign trade experience - either from related service industries or as seasoned sales/e-commerce professionals.
2. 在没有对外贸有任何了解的情况下，传统产业转型做外贸
2. Traditional industry owners transitioning to foreign trade without prior experience.
选择需要遵循以下规则 | Selection Rules to Follow
1. 选择熟悉的领域，避免不熟悉的
1. Choose familiar fields, avoid unfamiliar ones
每种类型的产品水都很深，不要把任何产品想得简单，所以在创业初期，一定要选择自己熟悉的产品，避免战线过长。
Every product category has depth - never underestimate complexity. During startup phase, stick to familiar products to avoid overextension.
2. 避免太冷门的产品
2. Avoid overly niche products
有人认为冷门产品的竞争力很小，但作为一家创业公司，如果前期没有过多的客户资源，选择冷门的产品也意味着你需要长时间的积累客户。
While niche products face less competition, startups without existing client resources will require prolonged customer accumulation periods.
3. 产品的适应性
3. Product adaptability
好的产品在国内卖的出去也能卖到国外。单纯和偏执会害了自己和团队。比如：酒和茶。
Domestic success doesn't guarantee international performance. For example, alcoholic beverages and tea - while fast-moving domestically - face completely different overseas markets.
4. 盲目的跟随
4. Avoid blind imitation
别人做的好，你不一定能做好。一定要了解自己的优势和身边的资源。
Success stories often represent generational accumulation - especially for manufacturing-trade companies. Never copy without understanding your unique advantages.
5. 工贸一体化，避免产品单一
5. Integrated manufacturing-trade with diversified products
工贸一体化本身就是这类企业的优势，但很多传统工厂主思路太局限。根据目标市场对产品进行调整的研究非常重要。
Manufacturing-trade integration is an advantage, but traditional factory owners often think too narrowly. Target market adaptation research is crucial.
6. 小心销售抛货
6. Caution with lightweight bulk goods
抛货是指大而轻的货物。这类产品的样品单很难让客户接受，业务员也不好判断。
Lightweight bulk goods present sample order challenges - clients often reject them after seeing disproportionate shipping costs.
7. 选择相对简单的产品
7. Choose relatively simple products
选择越简单，启动越快。复杂的产品需要半年甚至更长的时间学习产品知识。
Simpler products enable faster market entry. Complex products (like fabrics, PV, medical devices) require lengthy learning curves.
8. 选择复购的产品
8. Prioritize repeat-purchase products
前期起步可能不会太快，但后劲十足。回购产品抓到几个客户之后，团队就会稳步上升。
While initial growth may be slower, repeat-purchase products create sustainable momentum after securing key accounts.
9. 估计的市场容量
9. Estimate market capacity
产品的市场容量决定了未来团队的规模。
Market capacity determines potential team scale.
10. 竞争分析
10. Competitive analysis
在创业初期，一定要拉出三个以上的竞争对手进行分析。
Early-stage startups must analyze at least three competitors.
11. 利润率
11. Profit margins
利润率低的产品需要较长时间的沉淀。
Low-margin products require extended cultivation periods.
12. 大宗贸易
12. Bulk commodities
这类产品需要有一定的现金流，对资金要求较高。
Bulk commodities (steel, food etc.) demand strong cash flow and capital.
当然，产品的选择也需要多运用数据分析、竞争分析、优势分析等，可以关注贸易动力-跨境大数据智能分析系统，实时更新数据。
Product selection requires comprehensive data analysis. TradePower's Cross-border Big Data Intelligence System integrates:
- 60+国家海关数据 | 60+ countries' customs data
- 4亿全球商业数据 | 400M global business records
- 7亿社媒数据 | 700M social media data points
- 全球展会数据 | Global exhibition data
- Google引擎数据 | Google search data
提供市场定位、外贸拓客、客户转化等一站式外贸服务解决方案。
Delivering complete solutions for market positioning, customer acquisition, and conversion.
