谷歌竞价推广效果好吗？WordPress独立站制作第五步：网站安全与速度优化
运营一个独立站，服务端的速度与安全是重中之重！
Running an independent site, server-side speed and security are top priorities!
速度 - 想成为一个能做到"卖爆了"的网站，速度是一定要优化的！
Speed - To create a website that can "sell out", speed optimization is essential!
"As page load time goes from one second to 10 seconds, the probability of a mobile site visitor bouncing increases 123%." ——From Google
可见，网站的速度是会直接影响到转化率的。
As we can see, website speed directly affects conversion rates.
桌面端尚且如此，开发手机端的时候，速度更要重视。毕竟，根据谷歌以往的调查数据显示：70%的手机还是在3G或者以下的网络环境下。而有53%的网站访问者会选择离开一个加载速度超过3秒的网页。
If this is true for desktop, mobile development requires even more attention to speed. After all, according to Google's past survey data: 70% of mobile phones are still on 3G or lower network environments. And 53% of website visitors will leave a page that takes more than 3 seconds to load.
所以对于桌面端上有的视频这一类的内容，手机端其实可以有选择地取消。总的来说，手机端页面还是建议以静态为主，内容主要是文字和图片。
Therefore, for content like videos on desktop, mobile versions can selectively remove them. In general, mobile pages are recommended to be mainly static, with content primarily consisting of text and images.
网站的速度一般也是从页面大小、页面请求数量、错误请求数量等等方面去优化。
Website speed is generally optimized from aspects like page size, number of page requests, number of error requests, etc.
推荐几个网站页面测速工具：
Recommended website speed testing tools:
1. WebpageTest 网址：https://webpagetest.org/
这个工具可以运行简单的测试或者执行高级测试。
This tool can run simple tests or perform advanced testing.
2. Dareboost 网址：https://www.dareboost.com/en/compare
这个工具可以让你更为直观地观察到在同等的环境状态下，不同的两个独立站页面的加载过程。
This tool allows you to more intuitively observe the loading process of two different independent site pages under the same environmental conditions.
3. GTmetrix 网址：https://gtmetrix.com/
这是一个免费的在线工具，直接输入网址就可以进行测速了。
This is a free online tool where you can directly enter a URL to test speed.
4. SolarWinds Pingdom 网址：https://tools.pingdom.com/
有14天的免费试用期
Offers a 14-day free trial
安全 - 做独立站的朋友，大概很不希望自己一觉醒来，就收到chrome提示网站有风险吧。
Security - Friends running independent sites probably don't want to wake up to Chrome warning that their site is risky.
真的是"说得轻巧"，背后损失的可是几十条询盘啊！这个时候就不得不提到SSL证书，有证的保障。
It may sound trivial, but the actual loss could be dozens of inquiries! This is where SSL certificates come into play, providing certified protection.
SSL证书有收费和免费的，一般来说，网站使用免费的其实就足够了。但是如果要购买收费的SSL证书，期限是一年，到期了要及时续费。
SSL certificates come in paid and free versions. Generally, free versions are sufficient for websites. But if purchasing a paid SSL certificate, the term is one year and needs timely renewal upon expiration.
安全性这一块，在一个独立战场上需要讲究的细节蛮多的，但是这些也是最不能忽略的！
When it comes to security, there are many details to pay attention to in an independent site, but these are also the most important aspects that cannot be ignored!
除开今天提到的这些，其实这些能"卖爆了"的独立站做得好的原因并不止于此。后续的维护运营，监控统计，数据追踪等等都是让独立站排名上升，访问量上涨的关键。
Beyond what we've mentioned today, the reasons why these independent sites can "sell out" go far beyond this. Follow-up maintenance operations, monitoring statistics, data tracking, etc. are all key to improving independent site rankings and increasing traffic.
