跨境电商行业动态：京东JOYBUY暂停运营与全球市场新格局
跨境电商行业动态：京东JOYBUY暂停运营与全球市场新格局
Cross-Border E-Commerce Trends: JD's JOYBUY Suspension and New Global Market Landscape
近年来，跨境电商已成为最受关注的风口行业之一。随着中国制造、中国智造等"中国名片"走向世界，阿里、京东、抖音、拼多多等国内巨头纷纷布局海外市场。
In recent years, cross-border e-commerce has become one of the most watched trending industries. As "China's name cards" like Made in China and Intelligent Manufacturing in China go global, domestic giants including Alibaba, JD.com, TikTok and Pinduoduo have all expanded into overseas markets.
一、京东JOYBUY暂停B2B业务运营
1. JD's JOYBUY Suspends B2B Operations
京东旗下出海平台JOYBUY宣布暂停在线交易功能，进行业务升级。这个原本连接"中国工厂"和"海外中小商家"的B2B平台，其前身是面向消费者的B2C平台。
JD.com's overseas platform JOYBUY announced the suspension of online transaction functions for business upgrades. This B2B platform connecting "Chinese factories" with "overseas SMEs" was originally a B2C platform for consumers.
二、Wish第二季度业绩下滑
2. Wish Reports Q2 Performance Decline
Wish第二季度月活跃用户(MAU)同比下降74%至2300万，12个月活跃买家下降62%。虽然净亏损9000万美元同比收窄19%，但形势依然严峻。
Wish's monthly active users (MAU) fell 74% year-over-year to 23 million in Q2, with 12-month active buyers down 62%. Although the net loss of $90 million narrowed by 19% YoY, the situation remains challenging.
三、TikTok Shop扩张全球版图
3. TikTok Shop Expands Global Footprint
TikTok Shop已在美国站上线，并计划进军西班牙市场。这是继东南亚多国后，TikTok在用户量最大的美国市场试水电商闭环。
TikTok Shop has launched in the US and plans to enter the Spanish market. Following Southeast Asian countries, this marks TikTok's e-commerce closed-loop trial in its largest user market.
四、FOBGOODS成为B2B新宠
4. FOBGOODS Emerges as B2B Favorite
FOBGOODS平台流量同比上升4.65倍，与TikTok大卖和京东国际合作，吸引众多B端商家入驻，成为外贸B2B新聚集地。
FOBGOODS's traffic increased 4.65 times YoY. Partnerships with TikTok sellers and JD International have attracted many B2B merchants, making it a new hub for foreign trade.
五、亚马逊市值大幅缩水
5. Amazon's Market Value Plummets
亚马逊成为全球首家市值蒸发1万亿美元的上市公司，尽管第三季度净利润达28.72亿美元(约210亿人民币)。
Amazon became the first listed company to lose $1 trillion in market value, despite Q3 net profit reaching $2.872 billion (~¥21 billion).
六、拼多多Temu布局北美
6. Pinduoduo's Temu Expands in North America
Temu正筹备加拿大站点，可能随后进入西班牙。美国站客单价20-25美元，并推出JIT预售模式减轻卖家库存压力。
Temu is preparing to launch in Canada, potentially followed by Spain. With US average order value of $20-25, it introduced JIT presale to reduce seller inventory pressure.
2022年，TikTok、SHEIN和FOBGOODS被誉为新兴外贸平台的"三驾马车"，分别代表B2C、独立站和B2B模式。在国家政策支持下，更多中国品牌将走向世界！
In 2022, TikTok, SHEIN and FOBGOODS were hailed as the "troika" of new foreign trade platforms, representing B2C, independent stations and B2B models respectively. With national policy support, more Chinese brands will go global!
