TikTok for Business广告投放全流程指南：从BC创建到广告优化
本期课程将带您全面了解TikTok广告投放的核心流程，包含商务中心创建、像素设置和广告创建三大关键环节，帮助广告主快速掌握投放技巧。
This course provides a comprehensive overview of TikTok advertising processes, covering Business Center setup, pixel configuration, and ad creation to help advertisers master campaign management.
一、商务中心(BC)创建及权限分配
1. Business Center Setup and Permission Management
商务中心(BC)是管理TikTok广告账户、受众和像素等资产的一站式平台。创建流程如下：
The Business Center(BC) is a centralized platform for managing TikTok ad accounts, audiences and pixels. Setup steps:
Regular BC创建步骤：
Regular BC Setup Process:
- 访问https://business.tiktok.com/注册TikTok for Business账号
- Register at https://business.tiktok.com/
- 创建商务中心(最多可创建3个)，填写名称和时区
- Create Business Center (max 3 per account), enter name and timezone
- 完成创建后可在右上角查看BC ID
- Find BC ID in top-right corner after creation
二、像素设置三种方式
2. Three Pixel Setup Methods
1. 无技术资源-事件生成器
1. No Tech Resources - Event Builder
- 复制基础代码到网站标签
- Copy base code to website tag
- 通过URL关键词或网页元素创建事件
- Create events via URL keywords or web elements
2. 有技术资源-自定义代码
2. With Tech Resources - Custom Code
- 参考API文档手动编码实现高级功能
- Refer to API docs for advanced coding
- 建议完成手动高级匹配和价值回传
- Complete manual advanced matching and value tracking
3. 合作伙伴平台一键对接
3. Partner Platform Integration
- 选择合作平台自动设置网页事件
- Select partner platform for auto setup
- 完成账号和pixel关联
- Complete account and pixel linking
三、广告创建分布指南
3. Ad Creation Guide
推广商品销量时需要先创建商品目录：
Product catalog required for sales campaigns:
- 选择推广目标"商品销量"
- Select "Product Sales" objective
- 选择广告类型：视频购物广告/目录详情广告
- Choose ad type: Video Shopping/Catalog Listing
- 设置定向条件(地域/年龄/性别等)
- Set targeting (location/age/gender etc.)
- 配置预算、排期和出价策略
- Configure budget, schedule and bidding
优化建议：
Optimization Tips:
- 视频购物广告建议测试不同版式
- Test different formats for video ads
- 目录广告会自动生成，需确保商品信息完整
- Catalog ads auto-generate - ensure complete product info
- 定期检查像素事件触发情况
- Regularly check pixel event tracking
想获取完整视频教程和PPT资料，请联系我们获取。下期将讲解Google广告开户流程。
Contact us for full video course and PPT materials. Next episode will cover Google Ads account setup.
