如何在亚马逊上获得更多评论？7个实用SEO技巧
在亚马逊平台上，产品评论直接影响搜索排名和转化率。以下是7个经过验证的获取亚马逊评论的SEO优化技巧：
On Amazon platform, product reviews directly impact search rankings and conversion rates. Here are 7 proven SEO-optimized techniques to get more Amazon reviews:
1. 善用"请求评论"按钮
1. Utilize the "Request Review" Button
2019年底亚马逊更新后，卖家中心订单详情中移除了大部分买家联系信息。现在您可以在订单详情中看到"请求评论"按钮，当订单确认交付或预计交付日期过后即可使用。
After Amazon's 2019 update, most buyer contact information was removed from Seller Central order details. Now you can see the "Request Review" button in order details, available after order confirmation or expected delivery date.
2. 加入Vine计划
2. Join the Vine Program
Amazon Vine是亚马逊官方认可的安全获取评论方式。品牌注册卖家可以将产品赠送给亚马逊认证的"Vine Voice"评论者，这些评论会带有特殊标记。
Amazon Vine is an officially approved way to get reviews safely. Brand-registered sellers can send products to Amazon-certified "Vine Voice" reviewers, with these reviews receiving special markings.
3. 告知买家只需星级评价
3. Inform Buyers About Star Ratings Only
自2019年9月起，买家可以仅留下星级评价而无需文字评论。在产品包装或说明中教育买家这一简单评价方式，能显著提升评价数量。
Since September 2019, buyers can leave star ratings without written reviews. Educating buyers about this simple rating method through product packaging or instructions can significantly increase review volume.
4. 组织真人产品测试
4. Organize Real Product Testing
建立稳定的测试人员库，让他们免费试用产品并自愿留下评价。注意不要施加压力，保持自然互动。
Build a stable pool of testers, let them try products for free and voluntarily leave reviews. Avoid applying pressure and maintain natural interactions.
5. 扩大测试人群范围
5. Expand Tester Network
不要局限于亲友圈，让更多陌生人测试产品。与卖家无关的测试者无需在评论中披露关系。
Don't limit to friends and family circles, let more strangers test products. Testers unrelated to sellers don't need to disclose relationships in reviews.
6. 参加展会发放样品
6. Distribute Samples at Trade Shows
在展会活动中发放免费样品，邀请参与者留下真实评价。后续可引导他们在亚马逊购买以获得"已验证购买"标签。
Distribute free samples at trade shows and invite participants to leave genuine reviews. Later guide them to purchase on Amazon for "Verified Purchase" tags.
7. 与慈善机构合作
7. Partner with Charities
向当地慈善机构捐赠产品，建立良好关系并获取真实使用反馈。这些组织通常乐于分享产品体验。
Donate products to local charities to build good relationships and obtain genuine usage feedback. These organizations are usually willing to share product experiences.
通过以上SEO优化策略，您可以安全合规地提升亚马逊产品评论数量，从而提高搜索排名和销售转化率。
Through these SEO-optimized strategies, you can safely and compliantly increase Amazon product reviews, thereby improving search rankings and sales conversion rates.
