义乌拿货+谷歌竞价推广全攻略：外贸新手入门指南
义乌拿货+谷歌竞价推广全攻略：外贸新手入门指南
Yiwu Sourcing + Google Ads Guide: Essential Knowledge for Foreign Trade Beginners
一、外贸基础概念 | Basic Concepts of Foreign Trade
外贸（对外贸易）指国家/地区间的商品劳务交换，包含进口(Import)和出口(Export)两大板块。
Foreign trade refers to the exchange of goods and services between countries/regions, consisting of two major parts: import and export.
二、义乌拿货优势 | Advantages of Yiwu Sourcing
作为全球小商品集散中心，义乌提供：
- 超200万种商品选择
- 厂家直供价格优势
- 完善的物流配套
As the global hub for small commodities, Yiwu offers:
- Over 2 million product choices
- Direct factory prices
- Complete logistics support
三、谷歌竞价推广技巧 | Google Ads Promotion Tips
针对义乌产品的投放策略：
- 关键词选择：产品词+批发/定制等商业意图词
- 着陆页优化：突出MOQ、价格优势、样品政策
- 广告时段：重点投放欧美客户活跃时段
Promotion strategies for Yiwu products:
- Keyword selection: Product terms + commercial intent words like "wholesale/custom"
- Landing page optimization: Highlight MOQ, price advantages, sample policies
- Ad schedule: Focus on active hours of European/American clients
四、外贸业务全流程 | Complete Foreign Trade Process
| 步骤 | 关键点 |
|---|---|
| 客户开发 | Google Ads+平台运营+社交媒体 |
| 订单执行 | 合同签订→生产跟进→验货→报关 |
| 收汇退税 | 外汇核销→出口退税 |
五、外贸新手建议 | Suggestions for Beginners
1. 从小额批发业务入手
2. 优先选择付款安全的交易方式
3. 建立供应商数据库
1. Start with small wholesale business
2. Prioritize secure payment methods
3. Build supplier database
