谷歌李双峰谈App Indexing技术：如何通过搜索优化提升APP流量
2015年中国互联网大会上，谷歌研发经理李双峰发表了关于App Indexing技术的重要演讲，分享了如何通过搜索引擎优化来提升移动应用的流量和用户获取。
At the 2015 China Internet Conference, Google R&D Manager Li Shuangfeng delivered a keynote speech on App Indexing technology, sharing insights on how search engine optimization can enhance mobile app traffic and user acquisition.
移动搜索的新趋势 | New Trends in Mobile Search
李双峰指出，随着移动互联网的发展，超过25%的谷歌搜索查询与应用程序相关。然而，80%的用户时间集中在少数应用上，20%的应用在被安装后很快被遗忘。
Li Shuangfeng noted that with the development of mobile internet, over 25% of Google search queries are related to applications. However, 80% of user time is concentrated on a few apps, while 20% of apps are quickly forgotten after installation.
App Indexing的核心价值 | Core Value of App Indexing
这项技术使应用内容可以被搜索引擎索引，就像网站SEO一样。当用户搜索相关内容时，系统会显示应用内的特定页面，带来免费流量：
- 为新用户提供安装入口
- 为现有用户提供深度链接
- 提升应用使用频率
This technology makes app content indexable by search engines, similar to website SEO. When users search for relevant content, the system displays specific pages within the app, bringing free traffic:
- Providing installation entry for new users
- Offering deep links for existing users
- Increasing app usage frequency
成功案例与数据 | Success Cases and Data
谷歌财报显示，安卓设备上25%的登录用户搜索结果包含第三方应用的深度链接。实施App Indexing的电商和菜谱类应用实现了超过10%的流量增长。
Google's financial report shows that 25% of search results for logged-in Android users contain deep links to third-party apps. E-commerce and recipe apps implementing App Indexing achieved over 10% traffic growth.
实施建议 | Implementation Suggestions
李双峰建议开发者从四个步骤开始：
- 将应用添加到Search Console
- 实现深度链接(Deep Link)
- 发布深度链接
- 监控流量数据
Li Shuangfeng suggested developers start with four steps:
- Add the app to Search Console
- Implement Deep Links
- Publish Deep Links
- Monitor traffic data
随着Android M系统的Now on Tap功能推出，基于场景的App推荐将变得更加智能，App Indexing技术将成为移动应用推广的重要策略。
With the launch of Now on Tap in Android M, context-based app recommendations will become more intelligent, and App Indexing technology will become a crucial strategy for mobile app promotion.
