中国宠物经济行业大数据与消费行为研究报告 - 0差评SEM竞价推广教学
三月宠物展热潮：2024年3月，中国各地迎来宠物展会热潮，包括北京亚洲宠物展、厦门CEIE猫博会、苏州宠物用品品牌展等。据不完全统计，仅3月就有6场大型宠物展，全年全国宠物展数量达数十场。
March Pet Exhibition Boom: In March 2024, China witnessed a surge in pet exhibitions including Asia Pet Show (Beijing), Xiamen CEIE Cat Expo, and Suzhou Pet Products Brand Exhibition. According to incomplete statistics, there were 6 major pet exhibitions in March alone, with dozens scheduled nationwide throughout the year.
艾媒咨询最新调研数据显示：超过70%的宠物主人将宠物视为家人、朋友或伴侣。随着养宠人数持续攀升，宠物作为家庭成员的现象已成为主流。
Latest iiMedia Research data shows: Over 70% of pet owners regard their pets as family members, friends or companions. With the continuous increase in pet ownership, pets as family members has become mainstream.
宠物食品消费升级
Pet Food Consumption Upgrade
2023年中国居民人均可支配收入达39,218元，消费观念从"吃饱"转向"吃好"，宠物饮食也随之升级：
In 2023, China's per capita disposable income reached 39,218 yuan, with consumption concepts shifting from "eating enough" to "eating well", leading to pet food upgrades:
- 80%以上消费者年均宠物食品消费超500元
- 64.89%集中在501-1500元区间
- 消费者最关注宠物喜好(58.09%)、口碑(50.18%)和原料(43.57%)
- Over 80% of consumers spend more than 500 yuan annually on pet food
- 64.89% concentrated in the 501-1500 yuan range
- Consumers most concerned about pet preferences (58.09%), reputation (50.18%) and ingredients (43.57%)
电商平台成为主要渠道
E-commerce Platforms Become Main Channel
64.71%消费者通过综合电商平台获取宠物食品信息，直播和用户评价功能显著提升购买转化率。
64.71% of consumers obtain pet food information through comprehensive e-commerce platforms, with live streaming and user reviews significantly improving purchase conversion rates.
功能性食品需求旺盛
Strong Demand for Functional Foods
超80%宠物主购买功能性食品，主要类型包括：
Over 80% of pet owners purchase functional foods, mainly including:
- 消化健康(59.51%)
- 洁齿(49.78%)
- 补钙(42.92%)
- 亮毛(42.26%)
- 护肤(41.15%)
品牌选择偏好
Brand Preference
68.01%选择国内品牌，31.80%选择国外品牌。热门品牌包括：
68.01% choose domestic brands, 31.80% choose foreign brands. Popular brands include:
| 品牌/Brand | 选择比例/Selection Rate |
|---|---|
| 皇家/Royal Canin | 18.38% |
| 冠能/Pro Plan | 14.34% |
| 麦富迪/Myfoodie | 13.79% |
宠物保健品市场增长
Pet Healthcare Market Growth
79.41%宠物主使用保健品，主要产品类型：
79.41% of pet owners use healthcare products, main product types:
- 营养补充类(80.32%)
- 病症缓解类(61.34%)
- 毛发护理类(23.84%)
宠物用品消费趋势
Pet Supplies Consumption Trends
消费者购买比例：
Consumer purchase ratio:
- 清洁护理用品(79.04%)
- 服饰出行用品(49.82%)
- 日用品(42.83%)
合肥谷歌竞价推广公司提示：中国宠物市场仍处于发展初期，线上渠道渗透率高(64.71%)，全渠道运营将成为行业趋势。
Hefei Google Bidding Promotion Company Tip: China's pet market is still in its early stages of development, with high online channel penetration (64.71%). Omnichannel operation will become an industry trend.