24小时在线营销：如何利用AdWords与抖音实现全球化推广？揭秘泽宝48亿年销背后的跨境增长密码
24小时在线营销：如何利用AdWords与抖音实现全球化推广？揭秘泽宝48亿年销背后的跨境增长密码
24/7 Online Marketing: How to Leverage AdWords and Douyin for Global Promotion? Decoding the Cross-border Growth Secrets Behind Zebra's $750M Annual Sales
图片来源：图虫创意
2020年全球疫情催生了"宅经济"爆发，消费电子品类迎来历史性机遇。作为跨境3C领域的标杆企业，泽宝创新在亚马逊平台创下45亿人民币销售额，产品覆盖北美、欧洲、日本和中东等主流市场，更荣获"2020亚马逊全球布局年度卖家"称号。
From home office equipment to consumer electronics, the pandemic has reshaped global shopping behaviors. Zebra Innovation, a leading cross-border 3C seller, achieved RMB 4.5 billion sales on Amazon in 2020, earning the prestigious "Amazon Global Layout Seller of the Year" award.
跨境增长四问：泽宝的数字化运营方法论
Four Key Questions About Zebra's Digital Growth Strategy
问题一：多平台协同管理
泽宝旗下VAVA、TaoTronics等品牌覆盖20+产品线，通过Oracle NetSuite实现：
- 跨平台数据可视化分析
- 实时库存同步管理
- 自动化财务核算
Question 1: Multi-platform Management
Managing 20+ product lines across platforms, Zebra leverages:
- Real-time data visualization
- Automated inventory synchronization
- AI-powered financial reporting
问题二：数字化精细运营
通过AdWords智能投放系统+抖音海外版推广，实现： CTR提升37% | CPC降低22%
Question 2: Precision Digital Marketing
Combining Google Ads AI with Douyin international campaigns achieved: 37% CTR Increase | 22% CPC Reduction
直播预告：对话跨境增长实战专家
Live Event: Cross-border Growth Masterclass
7月20日15:00-16:00，Oracle NetSuite顾问赵合磊将对话泽宝CEO蔡耿锡，揭秘：
- 全球化财税合规解决方案
- 红海市场的差异化突围策略
- 云ERP系统的选型与实施
July 20th 3-4PM, Oracle NetSuite's Zhao Helei will host Zebra CEO Cai Gengxi to reveal:
- Global tax compliance frameworks
- Blue ocean strategies in competitive markets
- Cloud ERP selection criteria
→ 点击预约直播 ← | → Register for Live Stream ←
