跨境电商新手指南：平台站VS独立站全面对比
跨境电商正在逐渐替代传统B2B成为出口的新风向
Cross-border e-commerce is gradually replacing traditional B2B as the new trend in exports
对于新手朋友们来说，做跨境电商，最需要考虑的是在平台开店，还是做自营店？要回答这个问题，首先要了解平台开店和做自营店的区别及优缺点是什么？
For beginners in cross-border e-commerce, the most important consideration is whether to open a store on a marketplace or operate an independent store. To answer this question, we first need to understand the differences and pros/cons between marketplace stores and independent stores.
平台开店，就是在一些现成的第三方平台上开设网店进行跨境电商销售。目前国人耳熟能详的第三方平台主要有两个，分别是Amazon（亚马逊)及eBay(易贝或亿贝）。
Marketplace stores refer to opening online stores on existing third-party platforms for cross-border e-commerce sales. Currently, the most well-known international platforms among Chinese sellers are Amazon and eBay.
平台站的优势：
Advantages of marketplace stores:
- 自带流量，平台已有大量活跃买家
- Built-in traffic with large numbers of active buyers
- 操作简单，无需自行搭建网站
- Easy to operate, no need to build your own website
- 支付、物流等基础设施完善
- Complete infrastructure for payment and logistics
独立站的优势：
Advantages of independent stores:
- 完全自主控制，不受平台规则限制
- Full control without platform restrictions
- 客户数据完全掌握在自己手中
- Complete ownership of customer data
- 长期可建立品牌价值
- Ability to build brand value long-term
如果是完全的小白，或者对于网站搭建方面的知识掌握不多，也不知道怎么做引流？建议还是做平台站比较好。
If you're a complete beginner with little knowledge about website building and traffic generation, it's recommended to start with marketplace stores.
如果已经度过了小白的阶段，有稳定的供应体系支撑，也清楚怎么搭建网站及做客户引流，那么还是建议尽量做自营站。
If you've passed the beginner stage with stable supply chain support and know how to build websites and generate traffic, then independent stores would be recommended.
B2C正在逐步取代B2B成为中国出口的主要形式
B2C is gradually replacing B2B as the main form of Chinese exports
不管选择哪种开店模式，最终的目的都是要赚到足量的利润。跨境电商为中小企业提供了直接面向全球消费者的机会，关键在于选择适合自己的发展路径。
Regardless of which model you choose, the ultimate goal is to generate sufficient profits. Cross-border e-commerce provides SMEs with opportunities to directly reach global consumers, and the key is choosing the right development path for your business.
