如何通过Facebook开发同行客户 - 外贸获客新策略
在当今竞争激烈的外贸市场中，许多外贸业务员仍在为没有客户而烦恼。传统的外贸获客方式如电话营销、展会和地推已经不能满足现代外贸的需求。随着B2B平台竞争的加剧，外贸企业需要寻找更有效的获客渠道。
With the fierce competition in today's foreign trade market,many sales representatives still struggle with customer acquisition. Traditional methods like telemarketing, trade shows and field sales can no longer meet the needs of modern foreign trade. As B2B platforms become increasingly competitive, companies need to find more effective customer acquisition channels.
外贸获客方式的演变：
Evolution of Foreign Trade Customer Acquisition:
1. 传统方式：电话、展会、地推
2. B2B平台时代：阿里巴巴、速卖通、中国制造
3. 数字营销时代：Google Ads、LinkedIn、Facebook、Instagram、Twitter和SEO
1. Traditional methods: Phone calls, trade shows, field sales
2. B2B platform era: Alibaba, AliExpress, Made-in-China
3. Digital marketing era: Google Ads, LinkedIn, Facebook, Instagram, Twitter and SEO
通过Facebook开发同行客户的步骤：
Steps to Develop Competitor's Customers via Facebook:
1. 确定同行：使用Google搜索命令："led Manufacturer"+"+86"+"intext:("www"|"http"|"https")+"intitle:Home"+"-inurl:pages"+"site:facebook.com"
1. Identify competitors: Use Google search command: "led Manufacturer"+"+86"+"intext:("www"|"http"|"https")+"intitle:Home"+"-inurl:pages"+"site:facebook.com"
2. 分析同行Facebook主页：关注粉丝数量和互动情况，这些可能是潜在客户
2. Analyze competitor's Facebook page: Pay attention to the number of followers and engagement, which may be potential customers
3. 开发客户：点击点赞和评论的用户，这些都是同行的现有客户
3. Develop customers: Click on users who liked and commented, these are competitor's existing customers
这种方法同样适用于其他社交媒体平台：
This method also applies to other social media platforms:
• 更多技巧请参考gycharm
• More tips available at gycharm
优势分析：
Advantage Analysis:
• 精准定位：直接找到对同类产品感兴趣的客户
• 成本效益：比海关数据更经济实惠
• 实时性：获取最新的潜在客户信息
• Precise targeting: Directly find customers interested in similar products
• Cost-effective: More economical than customs data
• Real-time: Get the latest potential customer information
