中国体育用品出口持续增长 全球市场占有率领先
【双语财讯】根据海关总署最新数据，中国体育用品行业正迎来出口黄金期，展现出强劲的国际竞争力。
海关总署近日发布的数据显示，今年上半年，中国体育用品及设备出口同比增长16.7%，高出同期出口整体增速9.8个百分点。The exports of China's sporting goods and equipment surged 16.7 percent year-on-year in the first half of 2024, outpacing the overall export growth during the same period by a whopping 9.8 percentage points, according to data recently released by the General Administration of Customs (GAC).
世界贸易组织发布的数据报告显示，全球范围内的体育用品贸易在过去近30年里增长了近3倍，而在这30年间，中国已成为全球最大的体育用品出口国。Data from the World Trade Organization showed that global trade in sporting goods has nearly tripled in almost 30 years, and China has become the world's top exporter of sporting goods.
羽毛球产业领跑全球
Badminton Industry Leads the World
在全球重要的羽毛球生产基地——贵州省锦屏县，每天超过10万只羽毛球从这里"飞"向全球。In Jinping county of southwest China's Guizhou Province, a global production hub for badminton shuttlecocks, more than 100,000 shuttlecocks are sold worldwide a day.
贵州亚狮龙体育文化产业发展有限公司生产经理胡兵说："我们统计过，全球大约每10只羽毛球，就有1只产自锦屏。""We've calculated that about one in every 10 shuttlecocks in the world comes from Jinping," said Hu Bing, production manager of Guizhou RSL Sports Culture Development Co., Ltd.
胡兵介绍，公司去年产值3.4亿元，生产羽毛球超400多万打，出口总额近900万美元，产品销往60多个国家和地区。Last year, the company produced over 4 million dozen shuttlecocks, generating a staggering output value of 340 million yuan ($47.73 million) and exporting nearly $9 million worth of shuttlecocks to over 60 countries and regions, Hu noted.
多元化产品出口表现亮眼
Diversified Product Exports Perform Well
根据海关总署数据，2024年第一季度，中国足球、篮球、排球出口量同比增长33.57%，出口额同比增长17.99%；乒乓球、羽毛球、网球及相关用品累计出口额2.04亿美元，同比增长0.93%。In the first quarter of 2024, China's exports of footballs, basketballs, and volleyballs saw a year-on-year increase of 33.57 percent in volume and 17.99 percent in value, while that of table tennis, badminton, and tennis equipment increased 0.93 percent from the same period last year to $204 million, according to GAC data.
今年一季度，中国旱冰鞋和滑板出口量同比分别大幅增长30.85%和50.21%。随着滑板成为奥运项目，带动俄罗斯、日本等国消费，滑板出口额增长显著。In the first three months of this year, the country's exports of roller skates and skateboards surged 30.85 percent and 50.21 percent year-on-year, respectively. The inclusion of skateboarding as an Olympic sport has further fueled demand, particularly in countries like Russia and Japan.
科技创新驱动产业升级
Technological Innovation Drives Industry Upgrade
江苏淮安的顶碁运动用品（淮安）有限公司专门生产运动用足球、排球、篮球、橄榄球等球类产品内胆，产品70%出口海外。巴黎奥运会就使用了这家企业研发的含有70%生物基的产品。Dingqi Sports Goods (Huai'an) Co., Ltd. in Huai'an city, east China's Jiangsu Province specializes in the production of ball bladders, including those used in the production of footballs, volleyballs, basketballs and rugby balls. 70 percent of its products are exported overseas. For the Paris Olympics, the company exported products made from 70 percent bio-based materials.
顶碁运动用品（淮安）有限公司总经理周宏达表示："这款足球植入了芯片，1秒内能做500次识别动作，通过实时数据辅助判断是否手球、越位等。""This type of football is equipped with a chip capable of making 500 identifications per second to assist in determining a handball or offside instances," said Zhou Hongda, general manager of the company.
周宏达认为，"中国制造"体育用品赢得海外市场的关键就在于不断创新，增加产品的科技含量，适应市场新需求。Zhou believes that the key to the popularity of "Made-in-China" sporting goods overseas lies in continuous innovation, higher technological content, and adapting to new market demand.
品牌出海战略升级
Upgrading Brand Globalization Strategy
河北杰帝奇体育用品有限公司外贸部总经理杨磊表示："国外很多客商对我们的制造业水平很认可，他们也希望把中国的生产技术引进过去。我们以后可能不单纯地进行产品出口，也要进行技术、服务、品牌的出口。""Many foreign clients recognize our manufacturing capabilities and hope to introduce Chinese production technology to their own countries. Our future may not solely involve product exports, but also technology, service, and brand exports," said Yang Lei, general manager of the foreign trade department at Hebei Jadeqi Sports Goods Co Ltd.
杨磊补充说："我们的出海思路其实就是跟着'一带一路'走。因为我们不仅做产品，也做服务、做一体化的解决方式，这样可以更好地和其他行业进行整合，对我们来说也更便利。""Our overseas strategy aligns with the Belt and Road Initiative. We not only produce products but also offer services and comprehensive solutions, facilitating integration with other industries and making our operations more convenient."